The Council provides leadership to campus professionals in the various areas of institutional advancement for the purpose of:
- Participation and consultation in SUNY-wide and regional programs to promote a greater understanding and support of the State University of New York.
- Promoting greater awareness of the broad range of educational and cultural services offered by the campuses and SUNY so that the widest spectrum of New York citizens can take advantage of these opportunities. This involves effective multi-media communication with various internal and external constituencies including, but not limited to, alumni, faculty, current and prospective students and their families, donors, commerce and industry, local campus communities, government at all levels and the general public. Conducting in-service seminars and meetings to promote among individuals greater professional effectiveness, thereby strengthening programs at member campuses.