SUNY CUAD - STATE UNIVERSITY OF NEW YORK COUNCIL FOR UNIVERSITY ADVANCEMENT | Categories
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The purpose of the Awards for Excellence Program is to identify projects that have achieved outstanding results through good planning, well-conceived goals, and effective solutions, to share models of performance with the SUNYCUAD membership, and to reward institutions and individuals for their singular achievements.

Please remember, winners are based on meeting stated objectives and goals NOT the size of the institution.

All entries must include a brief abstract (maximum of two pages) outlining a concise description of the program; goals and objectives; resources, including budget and staffing; audience; and well-documented results.

Individual links to the submission forms are included under each category along with descriptions of the subcategories.

Please open a category for details and submission information.

Excellence in Design

Submit your work in the following categories:

Cover
This award recognizes the design of a single publication cover. Judging criteria includes concept and creativity, layout and design, use of photography or illustrations, typography, and impact and results. All materials must be submitted online.

Logo
This award recognizes excellence in the graphic design of a logo, emblem, or mark used by and institution, campus department, or school-affiliated organization. Judging criteria includes concept and creativity, layout and design, typography, and impact and results. All materials must be submitted online.

Excellence in Digital Media

Submit your work in the following categories:

Digital Newsletter
This award recognizes excellence in the production of a digital newsletter. Areas of consideration include overall design, ease of use, copywriting, interactivity, use of technology, innovation and content. All materials must be submitted online.

Social Media
This award recognizes excellent demonstrated use of social media to achieve certain goals as part of a one-time or ongoing campaign, using one or more social media platforms. All materials must be submitted online.

Video
This award recognizes excellence in the production and distribution of a video that helps advance the institution, or an institutional program, service or initiative. Entries should be a single video of any length. All materials must be submitted online.

Web Design
This award recognizes the best institutional microsite, website, and web landing page design projects. Areas of consideration include overall experience, content, structure and coding, navigation and user-flow, visual/graphic design, functionality, interactivity, and accessibility.

Excellence in Diversity and Inclusion

Submit your work in the following category:

Diversity Initiatives
This award recognizes excellence in any kind of initiative to diversify participation in the some aspect of the institution, address equity issues and/or increase inclusion. The initiative can be focused on areas including but not limited to hiring, student recruitment, fundraising, campus climate, and alumni and volunteer engagement. The initiative can be internally or externally focused. All materials must be submitted online.

Excellence in Marketing

Submit your work in the following categories:

Individual Print Advertising
This award recognizes a single print advertisement designed to promote an institution or a specific idea, event or program. All materials must be submitted online.

Individual Digital, Film, or TV Advertising
This award recognizes a single digital, film, or television advertisement designed to promote an institution or a specific idea, event or program. All materials must be submitted online.

Total Marketing Campaign
This award recognizes a coordinated series of linked advertisements with a single idea or theme. Any combination of advertisements may be used to illustrate the breadth of the campaign, including print, web, radio, television, mobile and/or social media. All materials must be submitted online.

Excellence in Programs

Submit your work in the following categories:

Alumni Engagement
This award recognizes excellence in resourcefulness and creatively executing an alumni engagement initiative, activity or event that had noteworthy, measurable outcomes. All materials must be submitted online.

Fundraising
This award recognizes excellence in resourcefulness and creatively executing a fundraising initiative, activity or event that had noteworthy, measurable outcomes. All materials must be submitted online.

Special Event
This award recognizes excellence in resourcefullness and creatively executing a special event that had noteworthy, measurable outcomes. Special events include but are not limited to commencement, anniversary, or presidential inauguration. All materials must be submitted online.

Student Recruitment
This award recognizes excellence in resourcefulness and creatively executing a student recruitment initiative, activity or event that had noteworthy, measurable outcomes. All materials must be submitted online.

Excellence in Photography

Submit your work in the following categories:

Individual Photograph
This award recognizes an outstanding single photograph. Submitted work must have appeared in an institutional publication or project or have been used for an institutional purpose such as an exhibition or advertising. Black-and-white or color photographs may be entered. All materials must be submitted online.

Photo Series
This award recognizes an outstanding photo series. Submitted work must have appeared in an institutional publication or project or have been used for an institutional purpose such as an exhibition or advertising. Black-and-white or color photographs may be entered. All materials must be submitted online.

Excellence in Publications

Submit your work in the following categories:

Annual Report
This award recognizes a single print publication produced once during the year that is intended to summarize the accomplishments of the institution or a college, division or department within the institution. Judging criteria includes understanding of target audience(s), creativity, content and writing, layout and design, effective use of budget and resources, and impact and results. All materials must be submitted online.

Magazine
This award recognizes excellence in the production and distribution of an institutional or alumni magazine. Judging criteria includes understanding of target audience(s), creativity, content and writing, layout and design, effective use of budget and resources, and impact and results. All materials must be submitted online.

Multi-page Publication
This award recognizes excellence in the production of a multi-page publication. Judging criteria includes understanding of target audience(s), creativity, content and writing, layout and design, effective use of budget and resources, and impact and results. All materials must be submitted online.

Single-page Publication
This award recognizes excellence in the production of a single-page publication. Judging criteria includes understanding of target audience(s), creativity, content and writing, layout and design, effective use of budget and resources, and impact and results. Entries may have multiple folds and cuts. All materials must be submitted online.

Excellence in Writing

Submit your work in the following categories:

Feature Writing
This award recognizes excellence in a single article of any length with a focus on a trend, current issue or topic of interest. The entry must have been originally published in an institutional publication, either print or online. All materials must be submitted online.

News Writing
This award recognizes outstanding news writing. Acceptable entries include but are not limited to news releases, op-ed articles or other forms of writing that appear in external publications. All materials must be submitted online.

Excellence on a Budget

Submit your work in the following categories:

Magazine
Designed for offices with limited staff, resources and/or time. This award recognizes the efficient and innovative use of limited resources to publish and distribute an institutional or alumni magazine. All materials must be submitted online.

Multi-page Publication
Designed for offices with limited staff, resources and/or time. This award recognizes the efficient and innovative use of limited resources to design and publish a multi-page publication. All materials must be submitted online.

Single-page Publication
Designed for offices with limited staff, resources and/or time. This award recognizes the efficient and innovative use of limited resources to design and publish a single-page publication (can include folds). All materials must be submitted online.

Video
Designed for offices with limited staff, resources and/or time. This award recognizes the efficient and innovative use of limited resources to produce and distribute an institutional or departmental video. Entries should be a single video of any length. All materials must be submitted online.