SUNY CUAD - STATE UNIVERSITY OF NEW YORK COUNCIL FOR UNIVERSITY ADVANCEMENT | Categories
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The purpose of the Awards for Excellence Program is to identify projects that have achieved outstanding results through good planning, well-conceived goals, and effective solutions, to share models of performance with the SUNYCUAD membership, and to reward institutions and individuals for their singular achievements.

Please remember, winners are based on meeting stated objectives and goals NOT the size of the institution.

All entries must include a brief abstract (maximum of two pages) outlining a concise description of the program; goals and objectives; resources, including budget and staffing; audience; and well-documented results.

Please open a category for details and submission information.

Excellence in Advertising

Submit your work in the following categories:

Individual Digital Advertising
This award recognizes a single digital advertisement designed to promote an institution or a specific idea, event or program. All materials must be submitted online.

Individual Print Advertising
This award recognizes a single print advertisement designed to promote an institution or a specific idea, event or program. All materials must be submitted online.

Total Advertising Campaign
This award recognizes a coordinated series of linked advertisements with a single idea or theme. Any combination of advertisements may be used to illustrate the breadth of the campaign, including print, web, radio, television, mobile and/or social media. All materials must be submitted online.

Excellence in Print and Design

Submit your work in the following categories:

Annual Report
This award recognizes an excellent annual report, which may be for an entire institution, department, foundation, or alumni association. All materials must be submitted online.

Cover
This award recognizes the artistic/graphic design of a publication cover. All materials must be submitted online.

Green or Sustainable Publication
This award recognizes a publication that meets or exceeds sustainability standards, including materials used and printing or distribution techniques. All materials must be submitted online.

Logo Design
This award recognizes excellence in the graphic design of a logo, emblem, or mark used by and institution, campus department, or school-affiliated organization. All materials must be submitted online.

Magazine
This award recognizes excellence in the production and distribution of an institutional or alumni magazine. All materials must be submitted online.

Multi-page Publication
This award recognizes excellence in the production of a multi-page publication. Judging will be based on how well a piece meets its stated goals and objectives, overall design and layout (including but not limited to writing, typography, use of color, photography/illustration, and format), and appeal to the target audience. All materials must be submitted online.

Single-page Publication (can include folds)
This award recognizes excellence in the production of a single-page publication. Judging will be based on how well a piece meets its stated goals and objectives, overall design and layout (including but not limited to writing, typography, use of color, photography/illustration, and format), and appeal to the target audience. All materials must be submitted online.

**Do not include staff salaries or postage in calculating costs.
**Note: Magazines must be published two or more times a year and sent to alumni and other external audiences.

Excellence in Digital Media

Submit your work in the following categories:

Microsite Design and Organization
This award recognizes an excellent microsite. Areas of consideration include navigation, content, and aesthetics. All materials must be submitted online.

Publication Rendering for Mobile Device
This award recognizes the adoption of a publication for viewing on a mobile device. All materials must be submitted online.

Social Media Strategy
This award recognizes excellent use of social media. Successful entries should clearly demonstrate creativity and strategic thinking, resulting in an engaging and measurable campaign. All materials must be submitted online.

Total Website Design
This award recognizes overall website excellence. Entries should include how the website is meeting stated strategic goals and objectives. Overall design, content clarity, and analytics will factor into the judging process. All materials must be submitted online.

Video
This award recognizes excellence in the production and distribution of an institution or departmental video. All materials must be submitted online.

Excellence in Events

Submit your work in the following categories:

Alumni Engagement
This award recognizes the excellence of an alumni engagement event, including affinity events. Entries should state the goals of the event and how successfully those goals were met. All materials must be submitted online.

Campus Community
This award recognizes the excellence of a campus-centered event. The main audience for this event should be current students, faculty, or staff. Entries should state the goals of the event and how successfully those goals were met. All materials must be submitted online.

Development and Fundraising
This award recognizes the excellence of a development and fundraising event, including donor stewardship and recognition. Entries should state the goals of the event and how successfully those goals were met. All materials must be submitted online.

Special Event
This award recognizes the excellence of a special event. Special event is defined as a major one-time event. Examples include but are not limited to a campaign kickoff, anniversary, or presidential inauguration. Entries should state the goals of the event and how successfully those goals were met. All materials must be submitted online.

Student Recruitment
This award recognizes the excellence of a student recruitment event. The main audience for this event should be prospective students and their families. Entries should state the goals of the event and how successfully those goals were met. All materials must be submitted online.

Excellence on a Budget

Submit your work in the following categories:

Event
This award recognizes the efficient and innovative use of limited resources to plan and execute an annual or special event. All materials must be submitted online.

Magazine
This award recognizes the efficient and innovative use of limited resources to publish and distribute an institutional or alumni magazine. All materials must be submitted online.

Multi-page Publication
This award recognizes the efficient and innovative use of limited resources to design and publish a multi-page publication. All materials must be submitted online.

Single-page Publication
This award recognizes the efficient and innovative use of limited resources to design and publish a single-page publication (can include folds). All materials must be submitted online.

Video
This award recognizes the efficient and innovative use of limited resources to produce and distribute an institutional or departmental video. All materials must be submitted online.

Excellence in Photography

Submit your work in the following categories:

Individual Photograph
This award recognizes an outstanding single photograph. Submitted work must have appeared in an institutional publication or project or have been used for an institutional purpose such as an exhibition or advertising. Black-and-white or color photographs may be entered. All materials must be submitted online.

Photo Series
This award recognizes an outstanding photo series. Submitted work must have appeared in an institutional publication or project or have been used for an institutional purpose such as an exhibition or advertising. Black-and-white or color photographs may be entered. All materials must be submitted online.

Excellence in Writing

Submit your work in the following categories:

Feature Writing
This award recognizes excellence in writing intended for college publications and/or websites. Examples include but are not limited to blog article, magazine articles, and other stories. Submitted work must have appeared in an institutional publication or project. All materials must be submitted online.

News Writing
This award recognizes outstanding news writing. Acceptable entries include but are not limited to news releases, op-ed articles or other forms of writing that spur writing in or appear in external publications. All materials must be submitted online.