Content Manager, SUNY Cortland

November 30, 2018

Position Summary The content manager reviews, organizes, updates and edits text for campus-wide print and web materials, provides proofreading services, creates production schedules and serves as a key content liaison for admissions materials. The content manager also educates the campus community on the College’s marketing, branding and writing style guidelines.
Major Responsibilities • Reads, evaluates and edits materials submitted for publication making sure it is consistent across print and digital platforms and to detect and correct errors in spelling, punctuation, style and syntax. Primary clients are the Admissions Office, Alumni Engagement, the Development Office and President’s Office.
• Edits and organizes content in a logical format
• Confers with authors on changes and edits
• Proofreads and verifies facts, dates and statistics
• Prepares content for layout
• Reviews final drafts of print pieces prior to publication
• Collaborates with the assistant director of creative services to organize, copyedit and structure content according to space parameters and copy significance
• Generates original content on occasion
• Reviews/copyedits various newsletters from across campus
• Assists with editing webpage content
• Updates undergraduate and graduate catalogs, College Handbook, leadership board directories, College and Division of Institutional Advancement organizational charts
• Creates production schedules and assists with production of programs for Honors Convocation, Academic Convocation, Commencement, President’s List and other special events
• Reviews and approves business cards, letterhead, note cards and name badges
• Maintains and updates the information in the Communication Guide
• Conducts style guide and writing style training and addresses usage concerns
• Produces a monthly Style Matters message to the campus and prepares messages for the President’s Office to send to the campus each semester on keeping faculty/staff directory listings current
• Makes style corrections to Online Directory entries as needed
• Stays up to date on Associated Press Style
• Periodically creates and conducts surveys

Job Requirements for performance success:
• Strong written and oral communication skills
• Knowledge of style guides, especially Associated Press
• Advanced proofreading skills with a solid understanding of English grammar and spelling
• Keen attention to detail and ability to produce error-free documents
• Able to learn and competently use various software, systems and web applications
• Highly organized with ability to multitask while maintaining a high level of accuracy
• Able to handle interruptions and refocus on the task(s) at hand
• Adept at creating cooperative and collegial working relationships with a variety of people
• Ability to meet deadlines
• Proficient using Microsoft Office applications: Word, PowerPoint, Excel

Functional and Supervisory Relationships • Reports to the director of marketing
• Works with members of the Marketing Office team
Required Qualifications • Bachelor’s degree
• Three or more years of experience writing, editing and proofreading
Preferred Qualifications • Basic to working knowledge of Adobe Creative Suite, particularly InDesign and Photoshop
• Basic to working knowledge of Apple computers
• Thorough knowledge of Associated Press Style
• Working knowledge of web content management (CMS) tools and technology
• Project management experience and working knowledge of tools such as ASANA
EEO Statement The State University of New York College at Cortland is an Affirmative Action/Equal Employment Opportunity/Americans with Disabilities Act (AA/EEO/ADA) employer. The College actively seeks applications from women, veterans, individuals with a disability, members of underrepresented groups or anyone that would enrich the diversity of the College.


For more information, visit the SUNY Cortland website: