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10:00 a.m.: Registration Opens

11:00 a.m. to Noon: Sponsor Demo Sessions

    • 11:00: Salesforce – Ithaca Room
    • 11:30: Blackbaud – Seneca Room

Noon: Lunch

1 p.m.: Conference Kickoff/Welcome

1:20 p.m.: Opening Plenary – Fred Van Sickle, Vice President for Alumni Affairs & Development, Cornell University

Learning from the Pandemic: How Our Work—and Our Perceptions of the Workplace—Have Changed
Alumni affairs and development teams did some of the most innovative work of their careers during the pandemic, helping to deliver incredible fundraising and alumni engagement results. Along the way, leaders and their teams changed their views on long-held assumptions about work and the workplace. Fred Van Sickle, Vice President for Alumni Affairs and Development at Cornell University, will reflect on his team’s journey through this changing landscape.

2:30 to 3:20 p.m.: Session 1

Session 1: Presenters and Summaries

Marketing and Communications

Marketing to Non-Traditional Students, Traditionally

William Mullaney, President, Corning Community College
Jeff Macharyas, Executive Director of Communications and Marketing, SUNY Morrisville

Location: Seneca Room, Hotel Ithaca

Session Summary: As college enrollments continue to decline, especially the number of students coming directly from high school, colleges are recognizing the need to promote more aggressively to non-traditional students. The fact that many of them are participating in the Great Resignation offers unique opportunities. In Governor Kathy Hochul’s vision for strengthening SUNY, she expressed her desire to attract non-traditional students by expanding child care and tuition assistance. In order to reach non-traditional students, colleges must re-evaluate how they reach these students — their programs, services and recruitment efforts — with an eye towards appealing directly to them. Corning Community College’s Strategic Enrollment Management Plan emphasizes non-traditional students as a central pillar of that plan. The College’s Marketing Department plays a key role in this effort by employing media that may seem rather traditional in our digital age: print and radio. However, results are indicating that students do respond to these initiatives. In this presentation, we will share the college’s plan to reach these students with a special focus on the marketing department’s essential role in this plan.

Development and Fundraising

Student Emergency Funds – Best Practices and Raising the Funds to Sustain Them

Audrey Porsche, Manager of Corporate and Foundation Programs, SUNY Oneonta
Richard Becker, Director of Corporate and Foundation Relations, University at Albany
Elizabeth Droz, Associate Dean of Students, SUNY Oswego
Sally D’Alessandro, Director, Student Care Services, University at Albany

Location: Ithaca Room, Hotel Ithaca

Session Summary: Advancement representatives from three SUNY campuses, along with colleagues in student affairs and financial aid, worked together to implement emergency funds using best practices. Panelists will share the ins and outs of administering this type of fund, the impactful results of emergency funds, and how donor support has been solicited and stewarded.

Alumni Relations and Events

Showcasing your Greatest Asset

Steve Seepersaud, Advancement Communications Manager
Jen Gabriel, Senior Alumni Engagement Associate
Binghamton University

Location: Cayuga Room, Hotel Ithaca

Session Summary: COVID was a “shot in the arm” for Binghamton University’s efforts to present alumni with intellectual content online. With in-person events off the table for the foreseeable future, the alumni engagement team pivoted to virtual programming and launched the Binghamton Learning Network webinar series – a project considered for years. It’s helped Binghamton reach large numbers of alumni, many of whom who had not participated in traditional in-person programming due to distance or disinterest. Each webinar draws roughly 150 registrants – and about half are first-time attendees. We’ve had alumni tune in from as far away as Bangladesh and Togo! We’ll discuss our successes and provide takeaways on how to craft a similar webinar series that will inform and engage your alumni.

Social and Digital Media

How to Launch a Website During a Week of Power Outages and Tornado Warnings

Jessica Stallone, Director of Communications, Rockland Community College

Location: Skaneateles Room, Hotel Ithaca

Session Summary: Rockland Community College has moved away from a website that was in dire need of a modern overhaul to a new, clear and user-friendly design that is mobile-friendly and compatible with varying browsers. If that does not seem complicated enough, add a pandemic, electrical blackouts, and threats of a natural disaster to the mix. Learn about launch strategy options and how to re-imagine swiftly, efficiently and effectively when faced with unforeseen obstacles through this case study. With a new plan of action, the initial launch of 15 customized pages turned into a mass migration of over 600 pages in one week. Examine how RCC turned tornado warnings, power outages, destroyed essential servers, and a pandemic into a challenge to overcome any obstacle and launch a beautiful, new website in the middle of our enrollment period.

Advancement Services

Stewardship in a Digital World

Samantha General, Assistant Director of Stewardship, University at Buffalo

Location: Owasco Room, Hotel Ithaca

Session Summary: Like many institutions during the onset of the pandemic, UB moved to a mostly digital space to share information and engage donors. One areas that has been particularly important is donor stewardship. While in-person stewardship and engagement are always a priority when possible, being forced into a digital space has expanded UB’s ability to engage donors from beyond our campus. UB has been able to create robust plans for groups of donors through virtual events, meetings, stewardship mailings and engagement opportunities with students.

3:40 to 4:30 p.m.: Session 2

Session 2: Presenters and Summaries

Marketing and Communications

Design within a Transitioning Campaign

Kristin Lowe, Director of Visual Identity, Advancement Communications, University at Buffalo

Location: Seneca Room, Hotel Ithaca

Session Summary: When the Boldly Buffalo campaign prepared to publicly launch in 2018, visionary leadership knew that design would take a front seat in communicating bold messages. From the initial launch event to a world-wide COVID-19 lockdown to a campaign extension to a billion-dollar goal, UB has had to pivot both its strategies and messages for how to engage donors. Taking new avenues such as digital events, zoom gatherings and enhanced digital/social engagement became the new “norm.” Join this session to learn about how a strong visual brand grew with the campaign and its tactics, and was responsible for elevating messages to a broad spectrum of audiences.

Development and Fundraising

Corporate & Foundation Relations Officers Collaborative Fundraising for DEI Initiatives across Institutions

Jennifer Hill, Director of Corporate and Foundation Relations, SUNY Oswego
Richard Becker, Director of Corporate and Foundation Relations, University at Albany

Location: Ithaca Room, Hotel Ithaca

Session Summary: Working with Chief Diversity Officers, a working group of Corporate & Foundation Relations Officers is determining ways our efforts can be focused to fundraise collaboratively for better opportunities with private foundations. Recognizing that institutions are at different stages with their DEI efforts, the work will be developed with several avenues on which to fundraise among the schools at the same level. The work will include University Centers, comprehensive colleges and community colleges in all efforts.


Grow-NY: How a Food & Agriculture Startup Competition Has Raised Central NY’s Global Profile

Jenn Smith, Program Director, Cornell University Center of Regional Economic Advancement

Location: Cayuga Room, Hotel Ithaca

Session Summary: Grow-NY is a $3 million annual business competition focused on growing an enduring food and agriculture innovation cluster in the Central New York, Finger Lakes and Southern Tier regions. Now entering its fourth year, the competition has attracted hundreds of innovative, high-growth food and agriculture startups from literally all across the globe and educated them on Upstate New York’s rapidly-growing startup ecosystem. From this, nearly 60 companies have been chosen as finalists and worked with dozens of area mentors, with 21 of them receiving seed funding – including three, $1 million grand-prize winners – and establishing a meaningful presence in this 22-county region. The program is a partnership between Empire State Development, NYS Center of Excellence for Food & Agriculture at Cornell University, and Cornell’s Center of Regional Economic Advancement.

In this session, you’ll hear from the program’s director, who will explain how this exciting public-private partnership came to life, the numerous impacts it has had on businesses and communities across the region, and how you might be able to create something in your communities, capitalizing on your business economy strengths.

Social and Digital Media

The Digitization of Community College

Amanda Feeney, Student Communications Team Manager, Rockland Community College

Location: Skaneateles Room, Hotel Ithaca

Session Summary: This session will review how SUNY Rockland has used a student team, social media, branding and campus collaboration to increase its digital presence in an ever-changing digital realm. Through the use of these resources, the campus has been able to increase its following online by 84% in two years while promoting campus resources, involvement and deadlines. Come learn about these tools and more to digitize your marketing efforts.

Alumni Relations and Events

Alumni Career Services = Opportunity for Alumni Engagement for Life!

Jay Berger, President & Co-Founder, Paradigm Partners
Kerry Gotham, Director of Alumni Relations, SUNY Brockport
Barbara Grossman, Partner & Co-Founder, Paradigm Partners

Location: Owasco Room, Hotel Ithaca

Session Summary: Career transitions and multiple careers are here to stay. The pandemic has accelerated a huge career disruption that was previously well underway. Outsourcing, downsizing, mergers & acquisitions, and automation all contribute to the necessity for people to continuously pivot their careers. “Zoom comfortability” has made it possible to use technology to deliver alumni career services in a way that was not previously feasible — even a year ago. Learn more about some of the guidance and tools that are necessary for alumni to navigate their careers over the arc of their lives, as well as opportunities to provide value and support engagement for a lifetime.

4:40 to 5:10 p.m.: StageClip Demo Session (Skaneateles Room)

5:30 to 6:30 p.m.: Evening Receptions

6:30 to 8 p.m.: Dinner & Presentations

6:30p.m., Dinner Keynote: “In Search of Truth, Justice and the American Way”
Svante L. Myrick, Executive Director, People for the American Way; Four-term Mayor of the City of Ithaca

What can young people contribute to our politics? How do we bridge divides? Can we guarantee the freedom to learn, the freedom to vote, and the freedom from fear? The youngest Mayor in the history of New York State is now the Executive Director of People For the American Way. After 14 years of elected service, Svante Myrick worked to revitalize the economy, restructure the local government, reform policing, and chart a new path forward on drug policy. He’ll share his reflections, and his suggestions on the path forward.

Education Achievement Award: presented to Deborah F. Stanley, Interim SUNY Chancellor and retired President of SUNY Oswego

2022 Hall of Fame Induction

  • Kimberly Berry, Associate Vice President for Advancement Operations, Guilford College;
  • Darryl Geddes, Assistant Vice President for Public and Media Relations, SUNY Upstate Medical University;
  • Carol Leven, Assistant Vice President for Communications, Fashion Institute of Technology.

Thursday, June 16

8 to 8:45 a.m.: Breakfast with your Disciplines

SUNYCUAD Annual Business Meeting: 8:45 to 9 a.m.

9 to 10 a.m.: Plenary Session: A Conversation with Campus Vice Presidents

  • Michael Andriatch, Vice President for Advancement, SUNY Brockport; President, Brockport Foundation
  • Diana Pollard, Executive Director, Dutchess Community College Foundation
  • Fardin Sanai, Vice President for University Advancement, University at Albany; Executive Director, University at Albany Foundation
  • Danielle White, Executive Director of Advancement, Alfred State College
  • Moderator: Matthew Colson, Vice President, Development & Communications, Farmingdale State College


10:20 to 11:10 a.m.: Session 3

Session 3: Presenters and Summaries

Marketing and Communications

How one office of Community Relations has and will continue to creatively build bridges with local and NYS communities

Kate Supron, Campus Community Liaison, Community Relations
Susan Riley, Deputy Director, Community Relations
Cornell University

Location: Seneca Room, Hotel Ithaca

Session Summary: Since March of 2020, the Community Relations team at Cornell University has had to adapt to the ever-changing impacts of COVID 19. This essential, foundational work (from March 2020 through February 2021) has been enhanced several times over the last year through new initiatives in shared campus-community interests, and revamping standard, existing resources in unprecedented, effective ways. The demand from the local Ithaca community for the University’s response to the pandemic and related behavioral expectations for students, faculty and staff was intense. Due to early and steady outreach and intervention, as well as a switch to virtual forums, local community members have felt well informed. The session will engage participants on outreach methods/programs/platforms that have been successful on other SUNY campuses.

Communicating with Grads & Guests – How to make life easier & get more ROI out of Commencement

Matthew Redd, Vice President of Sales, Marketing and Strategic Partnerships, StageClip

Location: Coltivaré Teaching Room

This presentation will showcase many different ways to communicate with your graduates leading up to commencement. Key points include: increasing branding, clear messaging, utilizing multiple channels to reach all attendees, and leveraging the day to deliver more engagement and ROI on such a huge university expense. There may even be a few surprise takeaways!

Development and Fundraising

Reaching for the Stars: Celebrating 10 Years of the STAR Power Women’s Giving Initiative

Christyn Sanagursky, Associate Director of Development, Monroe Community College

Location: Ithaca Room, Hotel Ithaca

Session Summary: Learn how the women of the Monroe Community College Foundation board of directors launched the STAR Power Women’s Giving Initiative and the tremendous impact it has had on donors and MCC students since its inception.

Marketing and Communications

Digital Marketing to Students Who Don’t Know You’re Their First College Choice…Yet

Russ Nunley, Chief Marketing Officer, Alfred State College

Location: Cayuga Room, Hotel Ithaca

Session Summary: Benefit from under-the-hood marketing techniques used by Amazon, Facebook and Zappos, like when those shoe ads start following you around on every device. What some call “forensic lead generation” continues to evolve as privacy policies change. Find out ways to promote, even if competitors have driven up the price of strategic keywords and other dilemmas facing university marketers. This session will explore:

  • Ad targeting utilizing keywords, phrases, and intent despite competitors who ‘own’ certain keywords and high-priced ad bidding;
  • IP validation, reverse append tactics, and retargeting to deliver more ads to better prospects and the importance of family members as influencers; and
  • Fresh perspectives on geofencing, SEO, and lookalike audiences from an Opportunity Analysis.

Be a Goldfish: Leadership Lessons from Ted Lasso

Jill Vogel, Advancement Officer, SUNY Empire State College

Location: Skaneateles Room, Hotel Ithaca

Session Summary: The Apple TV series “Ted Lasso” became an award-winning hit over the last two seasons for a few reasons. First, it’s an equal measure of laugh-out-loud funny and meaning. During a time when we were isolated from our favorite people, it gave us a cast of characters to cheer for and connect with. Second, it’s a show about people striving to be better people – and who can’t relate to that? Coach Lasso’s words of wisdom are little nuggets of leadership gold. In this session, we’ll unpack those lessons and discuss how adding a little more of team Richmond’s philosophy can spread a whole lot of happiness to those around us and help us move forward with our work and our relationships. And we may even have an appearance from “coach” himself!

Social and Digital Media

The ABCs of Social Media Accessibility and Inclusion

Tim Nekritz, Director of News and Media
Alex Dukat, Communications Manager
SUNY Oswego

Location: Owasco Room, Hotel Ithaca

Session Summary: Do you know the ABCs of accessibility? Did you know New York state’s most famous sports mascot is actually a tangerine? Do you know how to make your content welcoming for all audiences? Remember that equity and inclusion go beyond who is represented in your external relations – it is also how you represent your campus online, on social media and to whom you make your content accessible! This fun, fast-paced presentation will look to break down the basics of accessibility and as well as the potential barriers to making your audience feel truly included.

10:20 to 12:10 a.m.: VP/CAO Campus Group Meetings
Note: This session is for VPs/CAOs only

11:30 a.m. to 12:20 p.m.: Session 4

Session 4: Presenters and Summaries

Social and Digital Media

Strategies for crafting mission-driven and engaging content

Ilana Dimbleby, Director of Engagement Initiatives & College/Unit Partnerships
Cornell University

Location: Seneca Room, Hotel Ithaca

Session Summary: How do you connect content – from events to newsletters to articles to volunteer experiences – to the mission, priorities, and goals of your division and institution? What strategies can we employ to meet our alumni where they are while fulfilling our business needs and goals? Ilana will share some of her experiences in leading engagement teams and working across Cornell to create exciting, mission-driven, strategic programming and content for all constituents that move the needle for the institution. From collaboration internally, to connecting to your local market, to innovating in challenging times, and more, join in to learn some tips and tricks to creating your most compelling content yet.

Creating Moments That Matter to your Constituents

Rob Zaebst, Higher Education Strategic Marketing Advisor, Salesforce
Zan Turvey, Higher Education Advancement Industry Advisor, Salesforce

Come learn how institutions are leveraging digital fundraising at scale to increase constituent engagement, drive intelligent targeting, amplify staff productivity and power donor participation.

Marketing and Communications

How I stopped worrying and learned to tolerate the pandemic

Frederic Pierce, Director of Communications, SUNY Cortland

Location: Ithaca Room, Hotel Ithaca

Session Summary: The COVID virus wasn’t the only thing mutating over the last two years. College communications professionals were forced to rapidly evolve again and again to meet its ever-morphing challenges. Because we had no choice, colleges and universities learned to experiment fearlessly, constantly reassess, embrace accelerated organizational change and collaborate as though lives depended on it. (Which they did.) Those often-painful shifts made us better at our jobs. And, as things return to something closer to ‘normal,’ campus communications and marketing offices need to make sure the clock doesn’t roll too far back. Using SUNY Cortland as a case study, this presentation will examine how the pandemic sparked changes that were long overdue, and explore how and why many of our crisis-forged adaptations can be applied more generally and woven into the institutional culture. The lessons of the pandemic can help campuses strengthen enrollment, increase constituent engagement and improve educational experience.

Alumni Relations and Events

Commencement – Out with (most of) the Old, In with (lots of) the New!

Christy Doyle, Director of University Events, University at Albany

Location: Cayuga Room, Hotel Ithaca

Session Summary: In spring 2021, UAlbany’s Office of University Events was tasked with creating a safe and meaningful in-person Commencement during the pandemic that celebrated both the Classes of 2021 and 2020. With just under three months’ notice and one team member temporarily reassigned, they worked tirelessly and creatively to build what became the in-person Great Dane Graduation Experience and virtual Degree Conferral Ceremony. We worked under constantly shifting and often contradicting rules, restrictions, mandates, safety concerns, financial realities and time constraints — yet, what resulted was a unique and intimate experience focused on the grads and their families that combined innovation with traditional pomp and circumstance. In this session, the team will share its story and offer scalable takeaways, actionable ideas applicable to all event types, uplifting stories, candid truths and a glimpse into what could (should?) be the future of Commencement on your campus.

Marketing and Communications

Becoming the Link King & ZOOM Queen: How to Maximize Video Conferencing for Your Campus

Danielle Kobryn, Executive Director of Strategic Marketing
Jon Jon Chua, Research Specialist
Rockland Community College

Location: Owasco Room, Hotel Ithaca

Session Summary: The pandemic has forced educational institutions to be more creative in communicating with students, colleagues and donors. Cloud-based video conferencing tools were pushed to the top of priority list when campuses were forced to close-up shops and adopt remote learning and communications. This session will focus on the top three video conference tools (Zoom, Google Meet and Microsoft Teams), their differences and similarities, and which tool is best suited for certain situations.

12:30 to 1:45 p.m.: SUNYCUAD 2022 Awards for Excellence Luncheon

2:15 to 3:15 p.m.: VP/CAO Campus Group Meetings
Note: This session is for VPs/CAOs only

2 to 2:50 p.m.: Session 5

Session 5: Presenters and Summaries

Social and Digital Media

Case study: Creating a division-wide comprehensive digital strategy at UB

Geoffrey Bartlett, Assistant Vice President for Strategic Initiatives
Kathleen Heckman, Associate Vice President for Administration
University at Buffalo

Location: Seneca Room, Hotel Ithaca

Session Summary: When the pandemic occurred, the team at the University at Buffalo took advantage of the situation and used the time to truly imagine what their work-world would look like if they applied a digital-first mentality. This began an 18-month journey to transform their organization from one that used data and technology to one that now leads with data and technology. In this case study, hear from two of the principal architects of UB’s new digital strategy as they walk through the many steps the team undertook to develop a vision for the future, a strategy and roadmap to get them there, and how the strategy is allowing the team to reimagine advancement work. The session will focus on three key areas for digital transformation: people (are teams prepared for a new digital future; what needs to be done to ensure success; have silos been broken down?); process (are policies aligned with the future; is data consolidated, concisely defined, and consistently used?); and infrastructure (what legacy systems need to be converted; how are digital solutions evaluated and chosen; are there financial and policy constraints that need to be addressed?).

Marketing and Communications

Get Real: Using VR to Publicize University Research

Rachel Coker, Director, Research Advancement, Binghamton University

Location: Ithaca Room, Hotel Ithaca

Session Summary: Virtual reality can bring people to your campus who might not otherwise visit. Binghamton University’s largest research center created a brief, 360-degree tour of its new facilities. The film was shot and edited on a shoestring budget by a Binghamton alumnus. What happened next? We hit the road with a two-minute movie and an Oculus Rift. People lined up at our trade show booth to take our virtual tour and talk about the center’s work related to electronics engineering. Since that first project, we’ve produced a campus-wide VR tour as well as brief tours of several new facilities. We’ve also acquired more than a dozen Oculus Go headsets, enabling us to sign them out for use at Admissions events, conferences and school visits. This talk will discuss the mechanics behind the projects, budget, trade-show setup and some lessons learned along the way. Universities can and should be innovators when it comes to communications, and this is an example of using the latest technology to reach new audiences and publicize research.


Is Higher Ed. Dying or Dynamic? Student Perceptions on ROI Change During COVID

Russ Nunley, Chief Marketing Officer, Alfred State College

Location: Cayuga Room, Hotel Ithaca

Session Summary: Many institutions are suffering as the number of high schoolers likely to go to college has taken a nosedive to only 48% from 71% in 18 months (ECMC study). Universities must convince price-conscious students and parents that their degrees are worth it. Dynamic changes on campus must be authentic, provable, and lead to successful careers. This session will explore what changed to make students distrust a university degree’s return on investment; actions needed to address the five top reasons why students and parents are forgoing the college experience; and how to host a strategic enrollment planning forum to steer your university’s change by evaluating motivators, pathways and your destination.

Social and Digital Media

1% Changes to Improved Digital Accessibility

Kate Percival, Web/Digital Content Coordinator, SUNY Oswego
Dan Laird, Media and Design Specialist, SUNY Oswego

Location: Skaneateles Room, Hotel Ithaca

Session Summary: Did you know that shifting your habits by just 1% can lead to big changes? At SUNY Oswego, members of the Workgroup on Accessibility Practices have been working for years to initiate a culture shift toward a more digitally accessible campus. In 2021, in response to the pandemic, we designed a campus-wide program to help our community tackle digital accessibility one small step at a time. We didn’t realize it at the time, but over the years, we have been shifting the perspective around digital accessibility by 1% increments. By introducing small, actionable steps people could incorporate into their everyday habits and workflows, we are changing how our campus views digital accessibility. Workgroup members Kate Percival and Dan Laird will discuss creating collaborative partnerships across multiple departments; changing the tone of the narrative and empowering others to do their part through the 10-Day Accessibility Challenge, the pilot program used to introduce basic accessibility principles; and broadening the understanding of the word ‘accessible.’

Marketing and Communications

Good News During Bad Times

Greg Kie, Senior Media Relations Manager, SUNY Canton

Location: Owasco Room, Hotel Ithaca

Session Summary: This presentation answers the question of what to write about when there isn’t anything good to write about. As the pandemic evolved, numerous marcom professionals found themselves searching for news unrelated to COVID. SUNY Canton Public Relations employed two strategies to bolster news circulation as the terms “infection rate,” “isolation” and “quarantine” became ubiquitous across campus and in the media. Each of these strategies can be readily adapted to have publication-ready news available to help any institution put the “good” back into “news” – and the news back into circulation.

3 to 3:50 p.m.: Session 6

Session 6: Presenters and Summaries


A Strengths-Based Approach to Leadership

Kirk Young, Vice President for Student Affairs and SAIL Leadership Fellow
Jamestown Community College and SUNY SAIL Institute

Location: Seneca Room, Hotel Ithaca

Session Summary: The SAIL Institute’s Leadership Fellow, Dr. Kirk Young, will present the science behind Gallup Strengths-Based Psychology and how it can be understood and used for success in higher education, teamwork, and leadership. The research presented emphasizes that everyone has natural talents and when these talents are deliberately utilized and understood by members of the team, job performance and satisfaction are maximized.

  • Name your strengths to understand the science
  • Claim your strengths by how they helped in the past
  • Aim your strengths into new circumstances and challenges.

Blackbaud Thought-Leader Session: Understanding Finance & Financial Aid’s Role in Successful Stewardship

Location: Owasco Room, Hotel Ithaca

The #1 reason donors stop giving is they don’t know how an institution used their funds. Successful stewardship means you can provide transparency, build donor trust, and encourage ongoing support by giving donors a comprehensive view of their lasting impact. Learn about the importance of a strong relationship between financial stewardship and donor stewardship, the role technology plays, and how all offices across campus contribute.

  • John Minieri, Enterprise Account Executive, Blackbaud
  • Marcy Herlihy, Solutions Consultant, Blackbaud; former Director of Stewardship & Donor Relations, Wesleyan University
Marketing and Communications

A Conversation with Grammy-award Winning Graphic Designer Brian Grunert

Brian Grunert, Founder, White Bicycle

Location: Ithaca Room, Hotel Ithaca

Session Summary: The identity of your brand comes from your audience. Come see, hear and feel this remarkable graphic artist’s work, as he shares the process he goes through in helping new brands come to life and – far more challengingly – established brands re-energize.


A Student Work Model That Changes Lives

Jessica Stallone, Director of Communications
Amanda Feeney, Street Team Manager
Rockland Community College

Location: Skaneateles Room, Hotel Ithaca

Session Summary: Rockland has adopted an inventive student employment model into the Strategic Marketing Department that provides students with professional experience; implements concepts of student support; supplies readily available market research; challenges the department with innovative thinking; and extends the mission to the business end of the College. The Street Team consists of students who specialize in graphic design, social media marketing, videography, writing, business and photography. Presenters will discuss the key student-centered principles of the model and workflow; college-wide projects; individual student and business success; and adaption tactics.

Alumni Relations and Events

What We’ve Learned in Three Years of Measuring Alumni Engagement

Jenny Cooke Smith, Senior Director of AMAtlas Services
Council for Advancement and Support of Education (CASE)

Location: Cayuga Room, Hotel Ithaca

Session Summary: Now it its third year, CASE’s Alumni Engagement Metrics (AEM) survey can provide your institution with benchmarks and insights to help shape strategies and set goals. By collecting counts of alumni engaged philanthropically, as volunteers, experientially, and through communication, the survey provides a framework for measuring engagement consistently across the globe. In this session, you’ll learn which alumni are most likely to engage, how to discuss the pipeline between engagement and giving, and tips for replacing participation with engagement as a proxy for alumni affinity. This session will provide you with a path forward, whether you are just beginning to make the case for capturing data and collaborating beyond the advancement office, or setting strategies using engagement benchmarking results.

Friday, June 17

8:30 a.m.: Breakfast with your Disciplines

9:30 to 10:20 a.m.: Plenary Presentation: Forty Years of Multicultural Alumni Engagement

Presenter: Rachel Vassel, Assistant Vice President of Multicultural Advancement, Syracuse University
Moderator: Kerry Gotham, Director of Alumni Relations, SUNY Brockport

The efforts of its Office of Multicultural Advancement over the past 40 years have made Syracuse University a leader in targeted outreach and diverse alumni giving – which is critical for all of us considering the ever-changing alumni and donor populations across higher education. Join a conversation between Rachel Vassel, SU’s Associate Vice President of Multicultural Advancement, and SUNYCUAD Board Member Malcolm Huggins, SUNY Oswego’s Assistant Director of Annual Giving, who will discuss key strategies for multicultural alumni engagement.

10:30 to 11:20 a.m.: Plenary Presentation: “Humans At Work”
Dave Cameron, Award-winning Conference Presenter;
Manager of Content Strategy, ICF Next

Somewhere in the middle of our overlapping project deadlines, meetings and endless emails, we’re all just trying to do good work – but it’s hard to keep up, and now at least half of us are doing this from our homes, where fresh interruptions and distractions abound. We do our best to stay organized with productivity tools and “lifehacks,” but in the end we’re humans and easily distracted by funny videos of cats — how can we be expected to actually get stuff done each day? Inspired by his own years of struggling with missed deadlines and overwhelming workloads, Dave Cameron shares the practical approach that helped him evaluate and improve his own tools and work habits, including his Goals for Productive Humans that can help anyone achieve balanced productivity, and rethink the future of work with sustainable habits for individuals and teams across your organization.

11:30 a.m.: Closing Remarks, Conference Adjourns