Theresa Agresta is co-founder of CultureTalk, a system that provides a shortcut to deep understanding of motivations, behaviors and values in individuals and groups. Based in Jungian Archetypes, CultureTalk enables organizations to measure, lead and shift culture and relationships at work and beyond. Theresa is an expert facilitator and frequent speaker. She trains and supports a team of certified partnersand leads organizational culture assessments and action plans.
Maggie has been in the communications field in a multitude of roles for 30 years. She is a FEMA-certified Public Information Officer and teaches Media Relations and Crisis Communication courses to first responders for Homeland Security. Currently, she works with Corning Community College in Workforce Education. She is also an award-winning writer for a regional lifestyle magazine.
Elizabeth Brady is Project Director of Sexual and Interpersonal Violence Prevention at The State University of New York. Her professional background is in violence prevention education, and victim advocacy on college campuses. She has developed and implemented several prevention education initiatives for college students including a men’s initiative, a peer education program, and a first-year experience specific education program. She has also worked closely with Sexual Assault Response Resource Teams to build capacity in response resources both on campuses, and within the community. Elizabeth is a graduate from the University of Scranton, where she double majored in Women’s Studies and Counseling and Human Services. She completed her MBA at Western Connecticut State University and has a Graduate Certificate in Women’s Studies from Southern Connecticut State University.
Joseph A. Brennan has 28 years of experience as a senior leader in higher education communications and marketing. He has spoken to SUNYCUAD twice. He has been the chief communications officer at the Univ. at Buffalo and the Univ. at Albany. Brennan will retire from NYS service on March 31, 2018.
We are all measuring the efficacy of our marketing campaigns with a variety of tools, but at the end of the day, while the data we gather is important, it’s the insights derived from the data and the subsequent actions we take that make all the difference in our marketing strategies. Where and when to market, the language we use in our advertisements and the types interactions students have with our colleges-all of this, and more, can be informed, shaped and perfected by data. Join Interact Communications President Cheryl Broom as she shares how you can put BIG data at the heart of your marketing strategy.
Norma joined the Fashion Institute of Technology in 2009. As FIT’s Web Content Coordinator, she oversees quality control, policy, accessibility, and training for the FIT website. She has been working online in various roles for more than 20 years.
Matthew is an industry leader with 15 years alumni relations experience building successful programs in both the small private college and large public University settings. At Stony Brook, Matthew is responsible for the vision, strategy, revenue generation and program development for alumni engagement of Stony Brook’s more than 180,000 alumni worldwide. He works closely with the deans of thirteen schools and colleges across campus, the Stony Brook Alumni Association Executive Committee, and University Advancement colleagues to develop meaningful student and alumni experiences that will create and sustain lifelong relationships with the university. Since his arrival in 2012, Matthew has inspired new alumni programs that have significantly engaged alumni in the fabric of the university, invigorated Stony Brook’s Alumni Association Board of Directors including 100% board giving, established a universal alumni culture throughout the University, increased organizational revenue by nearly double and strengthened the university’s alumni network with an aggressive expansion of national and international programming and chapter development. Currently Stony Brook University is on the final year of a $600 million campaign, that is unprecedented in the SUNY system.
Mike Curbelo has six years of experience in Sales and Marketing Services. Currently Mike and the QMC group provide state-of-the-art print, marketing and communication services to over 15 SUNY schools, working to ensure the most advanced techniques, technologies and services are brought to their clients, keeping them on the forefront of industry standards.
Dan DeZarn has taught and worked at Geneseo since 2003, starting out as a sculpture professor and transitioning to his current position in 2014. He is an avid outdoorsman and lives in a hand-built house in the woods with his wife and two kids.
Kris Dreessen is the editor of the SUNY Geneseo alumni magazine, the Scene, and a member of the President’s Commission on Sustainability at Geneseo.
Bonnie is an award-winning writer, editor, and public relations professional with more than 15 years of experience in higher education communications. As the Editor for Institutional Content at The Graduate Center, CUNY, she oversees print, web, social, and video content used for admissions marketing, fundraising, and promotion. She was previously the communications director at Adelphi University. She is as past SUNYCUAD presenter and has presented at CASE conferences.
Alicia Hibbard is the Senior Coordinator of Alumni Volunteer Engagement in the Office of Alumni Engagement at Binghamton University. In her role, she oversees all activities related to engaging alumni volunteers, serves as the staff lead for the Alumni Global Day of Service program and supports regional chapters. Although she is relatively new to the world of higher education, she has a strong background of volunteer management, serving as the volunteer chair for United Way’s Emerging Leaders Society.
Jim worked in various newspaper reporting and editing jobs for about 30 years before joining Upstate’s marketing and university communications department in 2015. He also writes stories for Upstate’s two quarterly magazines and books and photographs guests for Upstate’s podcast/radio talk show, “HealthLink on Air,” as well as manages the audio files for the podcast’s website and a weekly broadcast on a local NPR station.
Associate Vice President for Alumni and Government Relations at SUNY College of Optometry since August 2016. Director of Alumni Relations at NYIT (New York Institute of Technology) from 2012 through August 2016. Former career services professional: Assistant Professor of Student Personnel Services, SUNY Nassau Community College from 2006-2012 and Associate Director of Career Network Center at NYIT from 1999-2006. Specializes in establishing professional development communities, story telling and relationship building. Member of CASE, SUNYCUAD, and LIADN (Long Island Alumni Directors Network).
Gregory E. Kie is a member of the award-wining public relations team at SUNY Canton. He writes more than a few words, takes a lot of photographs, and posts much of his hard work on the college’s social media channels. His public relations experience has been trial-by-fire, and his crisis communications experience includes dealing with an on-campus fire. He also teaches advanced photography for the college’s Graphic and Multimedia Design Program. Greg is also a former correspondent reporter for the Daily Courier-Observer, and a proud SUNY Plattsburgh alumnus who majored in the studio arts.
Monica has two years of experience working in the Foundation IT department at Binghamton University. As the Email and Event Registration Coordinator, she is responsible for building and managing online registrations and event data. She also builds and sends HTML broadcast emails to external audiences including alumni, parents and donors.
Kestrel is the CEO of GiveCampus, the social fundraising and engagement platform trusted by more than 500 educational institutions for giving days, reunions and class giving campaigns, crowdfunding, peer-to-peer fundraising, and volunteer management. A recognized leader in digital innovation and entrepreneurship, Kestrel speaks regularly on the evolution of web platforms, social media, and online marketplaces; the dynamics that drive user adoption and retention across different demographics and social networks; digital engagement and best practices; and the future of advancement amidst rapid technological change.
Alfredo Medina a seasoned higher education professional with more than 18 years of experience having specialized in key leadership positions in the areas of community engagement, research administration, government and foundation relations, and strategic planning. He joined the University at Albany in as special adviser for educational engagement at the Capital South Campus Center (CSCC), a neighborhood-based center specializing in workforce development and college access for low-income residents. As special adviser, he recruited and coordinated UAlbany expertise across units to build a base of integrated support and input for immediate priorities and longer-term needs for CSCC. He is currently the Executive Director for the Office for Public Engagement (OPE). OPE’s mission is to support the UAlbany’s capacity to do public good, locally and globally, through the advancement of research, teaching and community engagement initiatives that address societal issues. Prior to joining UAlbany, he was associate vice president for academic affairs, risk management and compliance at Siena College. He spearheaded numerous coalition-building and community engagement initiatives to strengthen higher education access and partnerships. Due to his success, he has been recognized as a 2010 40 Under Forty award recipient by the Albany Business Review, 2011 40 Under Forty Rising Latino Star by the Hispanic Coalition of New York, 2013 Excelsior Award recipient by the Albany Latin Festival Association, 2016 Impact Agent by StriveTogether and named a 2018 Fellow for SUNY’s Hispanic Leadership Institute (HLI). He holds a Bachelor of Arts in psychology from Utica College of Syracuse University, Master of Science Degrees from the University at Albany in Educational Psychology and Statistics and Educational Administration and Policy Studies. In addition, he earned a certificate in the Management Development Program from the Harvard Graduate School of Education. He is currently a doctoral student in the Department of Educational Policy & Leadership at UAlbany.
Sylvia Nicosia is Director of Web Programming and Development in the Office for Institutional Advancement at Farmingdale State College. In this position she oversees the College website and content management system, and in 2015 was project manager for the college’s latest web redesign. A 2004 graduate of Farmingdale, where she was class valedictorian, she has held two other positions at the College, where she has been employed since 2005. She has served as the Annual Fund Coordinator in the Development Office, and Web Manager for Alumni Affairs. Sylvia has earned a number of awards during her time at Farmingdale: most recently SUNY’s highly prestigious Chancellor’s Award in Professional Service, and also the Red Stapler Award at the 2017 HighEdWeb National Conference. Other awards include the College’s Exceptional Service Award, and two Best in Category and a Judges’ Citation from SUNYCUAD. Sylvia is pursuing her MBA from Stony Brook University. She holds an MS in Information, Design and Technology from SUNY Polytechnic Institute, where she was named Outstanding Graduate Student, and earned a BS in Computer Information Systems from Farmingdale.
Fred Pierce is director of communications at SUNY Cortland (23rd-best teacher education school in the U.S.! – BestValueSchools.com). He is a graduate of Cornell University (15th-best party school in New York! Niche.com) and Northwestern University (8th-best college theater in America! – Princeton Review). Before Cortland, he served as Public Relations Director for The New York State Fair (5th-best state fair in the nation! – USA Today) and spent two decades in Syracuse, N.Y., working as a journalist (Worst career to have in 2017! – CareeerCast.com).
Nicholas Raia is a Farmingdale State College alumnus, having graduated with a BS in Computer Programming and Information Systems in Spring 2017. While studying for his degree, he was a Student Web Development Assistant in the Office for Institutional Advancement, where he assisted in redesigning the College website, developed a website for the College’s newsletter, and developed two web applications that assisted staff with internal processes. Raia was hired as Web Application Developer at the College in Fall 2017, where he has assisted in making the website compliant with current web accessibility standards. Raia also developed the current SUNYCUAD website in 2015 with help from Kathryn Greene, which allowed him to attend the annual conference of the same year.
As the New Media Manager at The Graduate Center, CUNY, Rachel drives online visibility and engagement through a variety of channels. She creates and manages the GC’s social media content and has significantly increased engagement on Twitter, Facebook, Instagram, YouTube, and LinkedIn. She manages digital advertising initiatives, including Google AdWords and Facebook. She also develops video, motion graphics, and visual content for a variety of digital platforms, including the GC’s website, social media, e-newsletters, and email marketing materials. She is a winner of the GC’s 2014 Outstanding Achievement Award.
Kevin Rydberg is responsible for guiding and supporting businesses and organizations on their journeys to create accessible websites. With more than 17 years of experience in the multimedia and web development space, including enterprise redesign and accessibility overhauls, Kevin is a critical partner for Siteimprove customers when it comes to creating successful and sustainable accessibility programs. Kevin has spoken and presented workshops at international conferences and events, including the 2018 Guelph Accessibility Conference at the University of Guelph in Ontario, Canada, 33rd CSUN Assistive Technology Conference, 2017 EDUCAUSE Higher Education IT Conference, and 10th session of the Conference of States Parties to the CRPD (Convention on the Rights of Persons with Disabilities), at the United Nations, New York, NY.
Terri Scalise Roller has more than 30 years of experience in higher education, non-profit management and training and development. She is currently the Director of Corporate Engagement at the University at Albany. She is responsible for establishing a comprehensive approach to working with corporate partners university-wide. Prior to joining UAlbany, Terri was with Excelsior College where she served as the Director of Alumni and Donor Relations. While at Excelsior, she was responsible for the annual alumni giving program, the vendor, staff and faculty campaigns, and alumni programming. She was also responsible for the development of major gift and planned giving initiatives. Before that experience she worked for the Albany-Colonie Regional Chamber of Commerce as Director of the Capital Chamber Foundation. She has worked at Albany Medical Center, the Center for the Disabled and the Professional Development Program at Rockefeller College. In addition to her professional experiences, Terri has been active in her community for many years. She has served on the boards of the United Way of the Greater Capital Region, WERC (Women’s Employment and Resource Center), Big Brothers Big Sisters and St. Kateri School. She is a 2002 recipient of 40 Under Forty and a 2000 recipient of the National Multiple Sclerosis Society Leadership award. A native of Herkimer, N.Y., Terri is a graduate of Herkimer County Community College, SUNY Geneseo and The College of Saint Rose. She resides in Niskayuna, N.Y.
Tim Senft is a writer and content strategist, currently working for the ILR School at Cornell University. For two decades, he has communicated to internal and external audiences for individuals, institutions, and academics in a variety of formats: print, speech, web, and social. He’s an old punk and a nerd. If there is something you’d like to know about comic books, role-playing games, or the history of punk rock, just ask.
Michael D. Sgro is a certified business coach, an advocate, a college success expert and creative leader. Michael’s vision for himself is to help people achieve their leadership potential through networking, technology and community building. For more than 20 years, Sgro, a Syracuse native, has ascended the ranks in higher education at several institutions in New York state, earning a stellar reputation for his work with constituent programming, relationship building, professional networking and digital media. He has earned several honors and awards including the NYU Advocate for Change Award in 2005, the SUNYCUAD award for best alumni program in 2016, and the Le Moyne College Ignatian Award for Service in 2017. He holds a bachelor’s degree in psychology from Le Moyne College, a certificate in business coaching from the Professional Business Coaches Alliance and a certificate in project management from the American Management Association. He lives and works in downtown Syracuse with his maltipoo, Jonah. Michael has a proven track record to help individuals and groups succeed. The most typical topics he speaks to are developing your personal brand and effective digital engagement strategies.
Amber Smith spent 25+ years in print journalism (and teaching journalist as an adjunct professor at Syracuse University during five of those years) before joining Upstate Medical University’s department of marketing and university communications in 2010. Her duties include writing and editing for two quarterly publications. She also worked as producer and eventual host of the weekly hour-long podcast and radio talk show, “HealthLink on Air.”
Author, lecturer, teacher and fund-raising consultant Jerry F. Smith founded the J.F. Smith Group in 1991. His mission in fund-raising, “to enable clients to fulfill their fund-raising dreams through a unique, educational, professionally-directed development partnership,” has proven successful in now over 25 years of business. Following a successful development career as Executive Director of Alumni and Development at Auburn University (including a $110 million capital campaign, ending in 1985) Mr. Smith was asked to speak to the Board of Trustees of a large Christian school in Birmingham to offer advice with regard to a possible capital campaign. At the end of the Board of Trustees meeting, he was asked if he would take the job. Since then, the J.F. Smith Group has conducted feasibility studies and capital campaigns for clients all across the country, from Edmond, Okla., to Washington, D.C., and from Chicago, Ill., to Orlando, Fla. He has authored three books on fund-raising, including his most recent, “SuCCCess is Spelled with Three Cs,” in 2013. He is a popular and respected convention presenter, having conducted seminars on an assortment of fund-raising topics here in the U.S., for Association of Healthcare Philanthropy (AHP), Association of Fundraising Professionals (AFP), Council for Advancement and Support of Education (CASE), Association of Christian Schools International (ACSI), National Association of Athletic Development Directors (NAADD) and Blackbaud, and in Germany for the Catholic Fundraising Institute. He has taught fund-raising courses for Auburn University and Troy State University and was the recipient of the 2000 NSFRE Award for Civic Philanthropy. In 2012, he was appointed by the governor to the Board of Trustees at the University of West Alabama and in 2015 he joined the Board of Marion Military Institute.
Joseph Storch is an Associate Counsel in the SUNY Office of General Counsel and Chair of the Student Affairs Practice Group. He provides primary representation for the Cortland, Morrisville, and Oswego campuses and concentrates his practice on student affairs, intellectual property, and campus safety. He also serves as Principal Investigator on more than $3.3 million in grants to fund violence prevention and response on campuses and in the community. He has trained thousands of higher education professionals, furnished technical guidance to numerous education institutions, organizations, and associations on the Clery Act and Title IX, and provided expert testimony to the U.S. Senate regarding campus safety. He regularly advises legislators and staff at the federal and state level on best practices in drafting and analyzing pending domestic and international campus violence prevention legislation and served as an expert adviser to the VAWA Negotiated Rulemaking Committee on Counting Clery Crimes. In 2014, Joe received the Commissioner’s Award from the State University Police for contributions to safety on campus. In 2015, he served as a technical adviser to the Office of Governor Andrew Cuomo, developing comprehensive legislation that was enacted in July 2015 as 129-B of the Education Law (also called “Enough is Enough”). That same year, the National Association of College & University Attorneys awarded him its First Decade Award. In 2016, he coordinated the SUNY’s Got Your Back program, which has donated well over 22,000 comfort bags to victims and survivors of violence. Joe graduated Summa Cum Laude from SUNY Oswego where he served as Vice President of the Student Association, from the University at Albany with a Masters of Public Policy, and from Cornell Law School where he served as Moot Court Board Chancellor. After graduating, he clerked for the New York State Appellate Division, 3rd Department. He serves as Executive Editor of the Student Affairs Compliance Report and Analysis and is the author of more than 55 articles and book chapters in law reviews, practitioner journals and popular media, most centering around campus safety or copyright law.
Courtney Taurisano-Sprague is a member of the Institutional Advancement team at Mohawk Valley Community College (MVCC) in Utica. She received her B.S. in Public Relations from Syracuse University’s S.I. Newhouse School of Public Communications and her M.A. in Business Communication from Jones International University. Courtney also holds a Certificate in Advanced Social Media Strategy from S.I. Newhouse’s Hootsuite University. After nearly 20 years as a public relations and marketing professional in the fields of government, politics, healthcare and entertainment, Courtney found her new niche in 2016 bringing digital fundraising solutions to the advancement office at MVCC.
Vanessa is the Director of Digital Marketing at OHO Interactive, an agency specializing in digital strategy, user research, website design and development, and content strategy, based in Somerville, Mass. She consults with colleges and universities on an integrated approach to their digital marketing initiatives, leveraging marketing technology to drive business value and data to drive marketing decisions. Prior to joining OHO in fall 2017, Vanessa worked at Babson College for eight years, most recently overseeing the College’s digital, content, and social strategy. Vanessa received a B.S. in Business from Babson College and an M.A. in Integrated Marketing Communications from Emerson College.
Dr. Scott Vinciguerra is responsible for the development and delivery of leadership development programming for the SAIL Institute. A former educator and administrator in public and higher education, Dr. Vinciguerra brings over 20 years of experience leading people and organizations to exceed their potential. His presentations at local, state, national, and international conferences are hallmarked by his ability to engage with others through an authentic and transparent disposition. He has twice presented research at the internationally prestigious Learning & The Brain Conference, sponsored by the Dana Alliance for Brain Initiatives, and the Harvard University Faculty Club. The author of three books on leadership, he is a consultant to a multitude of organizations and businesses, as well as Olympic athletes in areas of mental preparation and peak performance.
As the director of the Council for Advancement and Support of Education’s Center for Community College Advancement, Marc Westenburg leads the development and delivery of training and resources to help community colleges build and sustain effective fundraising, alumni relations, grant and communications and marketing programs. Before joining CASE, Marc developed and implemented marketing strategies at Harper College in Palatine, Illinois. He also served as an adjunct faculty member for the Business Administration Department. Previously, he worked as director of international marketing and recruitment for Istituto Lorenzo de’ Medici, a private Italian university with campuses in Florence, Rome, Tuscania and Venice and in Japan as an ESL instructor. Marc earned his B.A. in psychology and English from the University of Wisconsin-La Crosse and holds a Master of Management in Higher Education Administration from Robert Morris University.
Cathy Abashian Williams, MPA, CFRE is the Executive Director of the Broome Community College Foundation and leads the advancement functions at SUNY Broome. She has 25 years of experience in non-profit management and significant development experience, with the last 15 years in the higher education setting. Cathy currently serves on the SUNYCUAD Board of Directors and is a three time Paul Harris Fellow and 15-year member of Rotary Club #64.
Kelly is a three-time SUNY graduate, recently earning her Advanced Graduate Certificate in Project Management from Empire State College. She also holds a BA in Public Relations from SUNY Oswego and an AAS in Business Administration from Morrisville State College. Prior to joining the SUNY CPD, Kelly was the Marketing and Events Manager for the MedTech Association, a Syracuse-based trade association for the bioscience and medical technology industry in New York. Previously she was the Coordinator of Public Relations and Alumni Communications at Morrisville State College. She is a past SUNYCUAD and CASE District II award winner. She lives in Canastota, N.Y., with her husband and two dogs.