Communications & Marketing
“Sexual & Interpersonal Violence on Campus: What Communications, Media, and Alumni & Development Professionals Must Know”
- Elizabeth Brady
- Joseph Storch
Summary: An area of emphasis for SUNY is the prevention of sexual and interpersonal violence on campus and in the community. We know that many students are victims of violence and that members of underserved groups experience sexual violence, stalking and domestic violence at higher rates. While society is now reckoning with sexual and interpersonal violence as shown prominently in the #MeToo movement, SUNY has spent considerable time thinking about proven and promising ways of not just responding to violence, but developing cutting-edge prevention education. We believe that the best response to a crime is when the crime doesn’t occur in the first place. When an incident occurs, it is key for SUNYCUAD members to have the background to respond. But SUNYCUAD members can play key roles in developing social and traditional media campaigns, engaging alumni and community members in prevention and response, and helping their institution develop programming specific to campus culture. This session will discuss some of the ongoing and promising programs, educate SUNYCUAD members on the issues and key terms, explain best practices in response and prevention, show resources that colleges can use, and engage participants on next steps.
Communications & Marketing
“Preparing For The Worst – Crisis Communication In The Workplace”
Summary: This session will detail the preparations an organization should make in advance of a negative event, and the steps that should be taken when disaster strikes. We will touch on internal and external communication, media relations and reputation management.
“Inside the Producers Studio”
- Bonnie Eissner
- Rachel Ramirez
Summary: Why do certain videos captivate us when others leave us cold? We’ll walk you through what makes a great video and show some examples of our own, including a three-minute piece we did to promote graduate-level nanoscience research. Making science look sexy isn’t easy, but our YouTube metrics show we achieved this with a piece we created in-house on a modest budget. We’ll walk you through our process — everything from writing the script to setting up shots in the lab. How do you get scientists and other experts to use terms that the rest of us can understand? How do you make people care about the research that’s happening on your campus? We’ll reveal what we can do as video producers and, most importantly, as storytellers.
“The Course Content Dilemma – Using Your Course Catalog to Drive Student Recruitment and Alumni Engagement”
Summary: What if your university is losing out on prospective students because of the way you present your courses or programmes online? What if your content is failing to engage, inform or inspire? We look at some of the major barriers to impactful course content and offer practical solutions to overcome these challenges. Creating a positive search experience for your Majors, Courses, Programs, and Classes can turn acad emic catalogs into a powerful and agile component of marketing efforts and content recruitment strategy.Effective e-commerce experiences of searching for products is now influencing how students search for what they would like to study for. Searching for this information is a key requirement for the modern youth.We will look at some of the major barriers to impactful course content and offer practical solutions to overcome these challenges.Overview:• The importance of quality course descriptions• The steps to work towards a Single Source of Truth• Content reuse and repurposing• Bridging the gap between Student Information Systems and Marketing Content• Practical tips, case-study examples and proven techniquesAt SUNY New Paltz, one of our clients, the Digital Media Team recently created a new Graduate Programs page in a pretty unique way.This has streamlined their graduate programs page while providing key information prospective students are looking for.
Development / Fundraising
“Corporate Engagement: UAlbany’s Journey”
- Alfredo Medina, Jr.
- Terri Scalise Roller
Summary: A Corporate Engagement model will allow an institution to provide tailored, specific opportunities to corporations who are trying to do more with fewer dollars while maximizing their relationship with colleges and universities. As corporations look to partner with institutions utilizing a more focused business results strategy, a centralized ‘concierge’ approach to corporate engagement will open the door to more interaction and result in more investment and collaboration opportunities. These opportunities include recruitment and internships, tech transfer, research, athletics, public engagement, community engagement, applied learning in addition to philanthropy. This session will introduce the concept of corporate engagement and share the University at Albany’s journey in establishing this model campus-wide
“How to expand your Alumni Magazine readership in a digital age”
- Michael Curbelo
- Cathy Williams
Summary: Print on its own is not enough anymore. Learn how to modernize and digitize your Alumni magazines to quantify readership, reach previously elusive demographics and create a more powerful message through the use of a multi-channel experience. Today’s audiences demand options when it comes to consuming information. Along with paper delivery, they expect to access it on their desktop, phone and other mobile devices. The days of sharing a PDF online and hoping for success are over. Learn about how digital publications work, how to incorporate social media, effective communication strategies and how a digital publication can justify your ever shrinking budget through the use of a wealth of powerful analytics. Hear about how SUNY Broome collaborated with QMC Group to implement a new digital publication, BROOME – the College’s Alumni Magazine.