“#BONDFire and the Power of Student Collaboration at Homecoming”
Room: Sleepy Hollow
- Jana Putzig, Alumni Relations and Annual Giving Coordinator, Hudson Valley Community College
- Amy Sheldon, Graduate Student, University at Albany
- Michelle Ouellette, Assistant Professor of Public Relations, SUNY Plattsburgh
- Kerry Chapin-Lavigne, Associate Director of Alumni Relations, SUNY Plattsburgh
Summary: How did one office increase student attendance at Homecoming by more than 500 percent? In the ‘70s when SUNY Plattsburgh had a football team, Homecoming was a vibrant tradition. Since losing its team, however, the college has struggled to redefine and reinvigorate this tradition. Working with students who helped research campus history, best practices in campaign planning and current student opinion, the Office of Alumni Relations was able to create a new signature event, one that it believes will foster student and alumni dedication for years to come.
“News Literacy and the Role of Higher Education in Combating Fake News”
Room: Salon 4
- Jonathan Anzalone, Assistant Director of the Center for News Literacy, Stony Brook University
Summary: Never before has the need for news literacy been more urgent. In today’s digital age, news consumers are bombarded by a constant stream of fake news, hoaxes, propaganda, rumors, satire and advertising, which often masquerade as credible journalism. As a result of the information revolution sparked by the internet and social media, the truth is in need of rescue. Fortunately, we have the capacity and the tools at our disposal to combat fake news. The challenges of this Information Age have also created opportunities for us to become more discerning consumers, producers and distributors of news. Learn how you can sharpen your critical thinking skills to better identify reliable information and become better informed about the world in which we live.
“Inside the Next Generation Newsroom: How to Quickly Spot the Best Opportunities to Promote your Faculty”
Room: Plaza 2 & 3 (downstairs)
- Peter Crescenti, Media Relations Manager, Farmingdale State College
- Ben Nadler, Product Manager, The Associated Press
- Peter Evans, Co-Founder and CEO, ExpertFile
Summary: Have you ever wondered how newsrooms identify important events to cover in addition to breaking news? In this session, we will show you some of the new online tools that journalists are using to more efficiently identify future events such as political schedules, financial announcements, conferences, award ceremonies, holidays and more. Learn simple yet powerful tips to help support your media research and planning and better promote your faculty experts in the news cycle. If you are looking for more media coverage in local/national newspapers and broadcast media then come and join us for this session.
“Turning Words into Money: The Art of Successful Grant and Proposal Writing”
- Emily Hutchison, Assistant Vice President of Development, SUNY Potsdam
Summary: Are you tasked with drafting business and foundation grant requests? Does the responsibility of drafting donor proposals fall to you? This session will provide you with a comprehensive overview of grant and proposal writing for foundations, businesses and individuals. Included will be a review of what funders are looking for, the types/formats of funding proposals and general tips for creating compelling funding requests. There will be a review of the standard elements of a proposal (executive summary, organization overview, needs statements/problem statements, project description, budget, evaluation and recognition), with a focus on crafting responses that will increase the likelihood of funding. Also discussed will be how to determine if a grant meets IRS guidelines as a charitable gift vs. grants that are clearly sponsored programs/research and therefore cannot be counted as gifts.
PROJECT MANAGEMENT/PROFESSIONAL EDUCATION
“Introduction to SUNYCUAD”
Room: Hudson C
- Patrick Hennessey, Director of College-Community Relations, Westchester Community College
- Carol Leven, Assistant Vice President for Communications, Fashion Institute of Technology
Summary: Is this your first SUNYCUAD Conference? Or are you interested in learning more about how to get involved? Maybe both? Learn more about SUNYCUAD from Carol and Pat.
- What is it?
- Best ways to get involved.
- How can it help you with your career?
SUNYCUAD has so much to offer its membership and this is the place to hear all about it.
“15 Lessons for Leaders”
Room: Hudson A & B
- Vinnie Cazzetta, Vice President for Advancement, SUNY Orange
Summary: Learn 15 strategies to help you develop your leadership skills. While at the United States Military Academy, West Point, Vinnie Cazzetta began to develop his leadership skills under the tutelage of two highly respected athletic directors. He also gained valuable experience working with several three- and one-star generals and more than 100 colonels. It was at West Point when he first built this presentation. In it he applies real life examples to a series of 15 leadership techniques. Cazzetta has delivered this presentation at leadership conferences and to various organizations over the years, including chambers of commerce, civic organizations and school groups.
“‘No, YOU’RE Crying:’ How Stony Brook Turned a Cinderella Experience into Social Media Gold”
Room: Salon 5
- Chris D’Orso, Assistant Director, Enrollment Communications, Stony Brook University
Summary: Getting into “The Big Dance” is one thing. But what do you do once you’re there, and how can you make sure you get the most out of it? Stony Brook University was a “Cinderella” in the NCAA basketball tournament this spring, and Chris D’Orso helped tell the story through social media. He’ll discuss how best to collaborate across departments and mobilize campus resources quickly and efficiently’ He’ll provide examples of how Stony Brook capitalized on the excitement of being suddenly thrust into the national spotlight.