Social Media’s Crucial Role in Development & Fundraising
Steve Jeffes, Marketing and Social Media Consultant
Mr. Jeffes will lay out the case for why social media must be an integral part of your overall development & fundraising efforts. He will cover each of the social media platforms you should consider in your campaigns, when to use each, how to optimize its use and pitfalls in using these platforms. He will cover the current state of best practices for social media in development & fundraising and cover several success stories of organizations that have used social media successfully in their development & fundraising efforts & campaigns.
How to Knock Your Annual Fund Results out of the Park
Christa Carroll, SUNY Potsdam and Maya Gusak, West Wind Consulting
If you are interested in seeing ways to partner with your colleagues in the office to have a championship season for your annual fund, join Christa Carroll in this session. You’ll get practical advice on approaches you can take—no matter how big or small your program—to train up and hit a home run with your program.
MVP-Most Valuable Programs for Alumni Engagement Success
Courtney Huff and Kevin Lobdell, Binghamton University
Learn about Binghamton University’s all-star alumni programs that have resulted in increased engagement and stewardship of our alumni volunteers. In this session, we’ll share information about our revitalized regional chapter and affinity programs, Alumni Global Days of Service, Alumni Leaders Conference and more. In addition, our team will discuss how our alumni engagement efforts are driven by the Binghamton University Plan for Alumni Strategic Engagement 2015-2020 and measured by key indicators of success. Come away with specific ideas to develop your own winning alumni engagement programs and strategies.
Behind in the Count: Facing a Yik Yak threat
Hal Legg, SUNY Oneonta
SUNY Oneonta received its first ever report of a threatening Yak on the evening of Saturday, December 5, 2015. Hours later, the University Police Department was still trying to find the post. As the investigation continued, online chatter grew, and so too did the urgency to respond. But how? What was the threat? Was it credible? Did it constitute a crisis? What if it was a hoax? This case study touches on the challenges at the intersection of campus safety and social media, the effects of real-time communication on relationships between colleges and their constituents, and the value of collaboration and trust between law enforcement and institutional communication professionals.
Switch Hitter: Online giving success stories from both sides of the plate (or pond)!
Andrew Gossen, Cornell and Duncan Knox, Hubbub
Since 2007, 69% of universities have seen a decline in their donor numbers, with an average loss of 26%. Engaging students in philanthropy helps to rebuild a weakening donor ethos. Doing it digitally – through crowdfunding – is generating dramatic increases in participation at hundreds of universities – the University of York has increased total donor numbers by 61%!
So what are the top crowdfunding institutions doing to achieve success, and how are they integrating it into their annual giving programs? At Cornell University, Andrew Gossen launched one of the very first crowdfunding programs, and Jonathan May has helped launch programs with over 50 universities. Andrew and Jonathan will reveal innovations in digital giving best practice – from both sides of the pond!
If you are an annual giving professional with a goal of increasing engagement, participation and retention, particularly among students and young donors, this talk will offer invaluable advice on how you can use crowdfunding to grow a warm and engaged donor pipeline.