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Steve Adler

Steve Adler is a Senior Solutions Consultant for Education at Adobe. After working for many years in education as an award winning instructor, coordinator, author, consultant, and Adobe Education Leader, Steve is focused on integrating Adobe solutions across the digital campus. He has served on numerous faculties, including The School of Visual Arts in New York and the Digital Media Academy at Stanford University and University of Texas. He is passionate about empowering the educational community to improve educational processes, integrate curriculum, and prepare for the challenges ahead.

Erin Boylan

Erin Boylan is the associate director of Alumni Engagement at SUNY Cortland. She oversees young alumni programming and student-alumni initiatives and affinity and class reunions,. She is responsible for planning large events to increase alumni participation in traditions such as Alumni Reunion, Cortaca Jug and C-Club Hall of Fame weekend. She assists with alumni communications and web marketing. Erin received the SUNY Cortland Excellence in Professional Service Award in the area of Excellence in Service to Students in 2010. She has vast experience in event planning from intimate dinners for ten to large gatherings of 1,000. She has planned events involving the head coach of the NY Jets, a four-star general and leadership donors to the College. She has overseen notable alumni gatherings for the College celebrations such as the 50th Cortaca Jug game, the first Multicultural Alumni Reunion and the Parks Alumni House donor dinner where the first $1 million gift was announced. She is relied upon for alumni group management and stewardship.

Colleen Brennan-Barry

For 15+ years Colleen Brennan-Barry (@ColB) has been committed to helping people find & build their best stories in a digital universe. Currently assistant director of marketing and community relations – Web communications at Monroe Community College in Rochester, NY, Colleen oversees a range of communications initiatives involving the college’s website, online news, content strategy and management, Web design, social media and other digital channels. Colleen is a frequent presenter and publisher in areas of specialty including online marketing and communication strategy, emergency and crisis communications, gamification and game mechanics, and project management. Her work has won awards from organizations such as CASE, PRSA and the American Marketing Association. Colleen is president of the Higher Education Web Professionals Association, the international professional association, as well as marketing & community relations chair for the HighEdWeb annual conference

Kevin Bresser

Kevin currently serves as the Vice President of Sales for AcademicWorks, a company dedicated to providing a variety of cloud-based administrative solutions for institutions of higher education and nonprofits. Kevin began his career in higher education technology 17 years ago with Academic Software. Most recently, Kevin served as the Vice President of Sales at ACS Athletics where he provided software to collegiate athletic programs to assist with recruiting, compliance, operation, and student-athlete information management.

Rachel Coker

Rachel Coker will do just about anything to get people excited about research, whether that means speaking to freshmen in their dorm about how to apply for lab positions or helping grad students hone elevator pitches about their dissertations. As director of research advancement at Binghamton University, she writes for and edits an e-newsletter and a magazine dedicated to scholarly work on campus.

Coker, a former newspaper journalist who loves all things French, joined Binghamton’s staff in 2005. Her news writing and publications have earned recognition from SUNY CUAD and the Council for Advancement and Support of Education. She is president of the University Research Magazine Association.

Coker, who earned a bachelor’s degree from the University of Rochester and a master’s degree from the Columbia University Graduate School of Journalism, has served as an adjunct instructor of journalism at Binghamton University and at SUNY Broome Community College.

Michael Doyle

Michael Doyle is Regional President for Entercom Communications (NYSE: ETM) the 4th largest radio broadcaster in the United States. A 1980 Graduate of the College at Brockport with a BS in Communications, he oversees the day to day operation of 14 of Entercom’s Markets (Rochester, Buffalo, Seattle WA, Portland OR, Scranton PA, Greenville SC, Greensboro NC, Gainesville FL, Memphis, New Orleans, Wichita, Milwaukee, Madison, Indianapolis).

In addition, he oversees SmartReach Digital, a division of Entercom that provides digital services including SEO, SEM, Display, Retargeting, Live Chat and other digital products that create brand differentiation and capture leads for advertisers.

He has spent the last 15 years with Entercom in a variety of positions, and prior to that served as General Manager and Sales Manager of a number of stations around Upstate New York.

He lives in Penfield NY with his wife Victoria, and has 2 grown children, one a student at SUNY Fredonia.

Peter Evans

Peter Evans, Co-Founder & CEO, ExpertFile , is an accomplished marketing strategist with over 20 years of corporate and agency experience working with a variety of clients from leading tech start-ups to Fortune500 brands. His clients have included SUNY Farmingdale, Cleveland Clinic, DoubleClick/Google, Pearson Education, ADP, Constant Contact and University Health Network. A noted speaker on marketing strategy and thought leadership he has spoken at conferences throughout North America and Europe. Over the years, his work has been featured in a variety of publications such as Inc. Magazine, Huffington Post, Strategy Magazine, Harvard Business Review Online, Marketing Magazine and The Globe & Mail.

Steven Frederick

Steven Frederick has been raising funds for Clinton Community College for 13 years. He served on the SUNYCAUD Board of Directors for six years and was conference coordinator in Lake Placid for the 2009 and 2014 SUNYCUAD Conference. Steve has presented at many local, state, and national conferences and has received high marks for his enthusiasm and storytelling. He earned both his bachelors and master’s degree from SUNY Plattsburgh.

Maya Gasuk

Maya started her career in fundraising as a freshman Telefund caller for her alma mater, Syracuse University, and fell in love with the profession. Twenty-nine years later, she brings that same enthusiasm and commitment to her work at West Wind Consulting, and to audiences as a speaker at CASE, AFP, Women in Philanthropy, and for clients and boards.
The hallmark of Maya’s approach as a fundraiser, and in supporting clients, involves her use of analytical and problem-solving skills to develop innovative approaches resulting in the extraordinary. Maya has a track record of significantly increasing results in each program she has managed, including the Cornell Annual Fund which, under her leadership, grew from raising $10 million to $27 million per year. Today she is equally proud to champion the successes of many SUNY CUAD institutions with whom she has worked over the years.

Katy Greene

Katy Greene is the Digital Media Manager at Farmingdale State College, SUNY. She specializes in developing Social Media Content Strategies and Campaigns for institutions of Higher Education. She received her bachelor’s degree in Adolescent Education Social Studies from SUNY Cortland and has recently completed her Executive Master’s of Business Administration Degree at Dowling College.

Mark Greenfield

Mark Greenfield is a highly regarded, influential member of the higher education web community. He is an experienced consultant and an award winning speaker who is known for his thoughtful vision of the future of the web and technology on college campuses. He is very active in the web community serving on numerous boards and committees, including as a board member for the Higher Education Web Professionals Association. Mark has worked at the University at Buffalo (UB) for 25 years in a variety of technology positions. He currently serves as Director, Office of Web Services. In addition to his work at UB, Mark has been providing consulting services on all things web for over 17 years to a wide variety of clients, primarily in higher education. He has consulted with dozens of colleges and universities across the world where he specializes in strategic planning, web governance and management, social media strategy, user centered design, emerging technologies and web accessibility. (SUNYCUAD reserves the right to edit speaker biographies for inclusion the Conference Program.)

Nancy Griffin

Nancy Griffin has been a member of the SUNY Potsdam Advancement Team for 31 years. Currently a major gifts officer, Nancy has also worked in graphic design, media relations, college relations and campaign planning. She is a charter member of the SUNYCUAD Hall of Fame.

Emily Hutchison

Emily Hutchison, M.Ed., joined the SUNY Potsdam Advancement team as Director of Development in 2009; she currently oversees Major Gifts, Planned Giving, Donor Relations, Annual Giving, Advancement Services, Research and Prospect Management. Emily works closely with the Director of the Take the Lead Campaign, and serves as a liaison to the Development, Collections, and Trusteeship Committees of the Potsdam College Foundation. Prior to joining SUNY Potsdam, Emily had more than 20 years’ experience in non-profit social service leadership and fundraising. She also maintains a long-standing grant writing/consulting business with clients throughout the U.S.

David Irwin

David Irwin is media relations director and senior communication manager at SUNY Geneseo. He is a 30-year public relations and marketing veteran having spent most of his career in higher education communication. He earned his bachelor’s degree from the University of Tulsa and master’s degree from the University of Missouri’s School of Journalism. David worked in the University of Missouri University Relations Office and later spent two years as a full-time faculty member at Stephens College. He has held communication management positions at The Ohio State University Medical Center, the University of Rochester Medical Center and the College of Wooster (Ohio), where he also directed publicity for the Ohio Light Opera. He does occasional adjunct teaching at SUNY Geneseo and other area colleges and has published several articles, including a book chapter titled “Communicating Research to the Public.”

Nick Koziol

Nick has worked at SUNY Cortland in different capacities starting as a Residence Hall Director in the summer of 2004. In his third year of Residence Life and Housing, he was promoted to Towers Complex Coordinator. Nick became the Associate Director of Alumni Affairs in 2007 and briefly worked for both Alumni Affairs and Residence Life. Nick was appointed Interim General Manager of the Parks Alumni House in the summer of 2014. On campus he is a member of the Diversity, Equity and Inclusion Council, a Student Conduct Staff Justice, a member of the Student Leadership Recognition Committee and teaches a COR 101 class in the Learning (In)Deed Learning Community. As Associate Director of Alumni Engagement Nick coordinated the chapter and regional events program which has helped to reconnect alumni to SUNY Cortland through events that bring a college presence to their hometown. Nick is an alumnus of SUNY Fredonia and received his masters in Student Personnel Administration from Buffalo State College. He currently resides in Dryden, N.Y. with his wife Lori, and his four children.

Taras Kufel

Taras Kufel is Web Design and Content Manager in the Office of New Media at The State University of New York. In his position, Taras oversees web content development and activity on and its associated websites, as well as coordinating new material and messaging for output via SUNY’s social media networks. He works with content curators to ensure accessibility of web content, SEO implementation/optimization, and website analytics. Taras holds a B.S in Electronic Media, Arts, and Communications from Rensselaer Polytechnic Institute. He has 10 years of experience in multimedia design and web content management.

Jason N. Ladouceur

Jason N. Ladouceur is the director of planned giving at SUNY Potsdam. Jason began his fundraising career at UAlbany and has led Potsdam’s planned giving program since 2001. Jason chairs the SUNY Planned Giving Group facilitating collaboration, resource sharing and cost savings across the SUNY system. Throughout his 18 years of fundraising experience, Jason has empowered donors to make a difference in the experiences, education and lives of college students. Witnessing the impact donors and their gifts have upon students, faculty, the institution, and the donors themselves is what Jason describes as “the best part of my job.”In 2011, Jason was recognized by SUNY Potsdam with the President’s Award for Excellence in Professional Service. In 2012, he received the distinguished Chancellor’s Award for Excellence in Professional Service from SUNY.

Lizzy Marks

Lizzy Marks is a rising senior communication and social interaction with a double minor in creative writing and athletic coaching. Co-captain of the Laker women’s hockey team, Marks has been a social media intern and student blogger for Oswego’s Communications and Marketing Office.

Chris Marshall

Chris Marshall joined Grenzebach Glier and Associates (GG+A) in 2013 as Vice President after serving as an independent consultant for the firm since 2009. He brings 14 years of experience working with university leadership at top ranked institutions. Before (GG+A) , Chris most recently served as Associate Vice President for Alumni Affairs at Cornell University. Prior to joining Cornell, Chris served for seven years as Executive Director of the Lehigh University Alumni Association.

Chris has been a featured speaker at several CASE and Academic Impressions conferences. From 2004 to 2007 he served as President of the Association of Private Colleges and University Alumni Directors (PCUAD). Chris led the effort to develop an online benchmarking and assessment tool to measure Alumni Relations programs. This tool, the Alumni Relations Assessment and Metrics Program, was launched in 2008 by CASE for broad circulation to all member institutions. Chris holds a bachelor’s degree from Lehigh University.

Tod Martin

Tod Martin_Pro
Tod Martin founded The Martin Group in 2001 on the principle that every client, no matter how large or small, deserves absolutely nothing less than professional expertise, personal attention and world-class creative to define and differentiate their brands. The Martin Group’s proprietary Brand Fuel process – the successful synergy of Tod’s business acumen and creative prowess – along with his lifelong passion for embracing and utilizing new media and technology have improved the performance of a multitude of clients to date. His commitment to recruiting and retaining the best and brightest creative and business talent in the industry has resulted in significant results for his clients. He has been cited as a top C-Level executive, his firm has won numerous local, regional, national and international industry awards, and is recognized as one of the most elite regional agencies in the country, which has led to The Martin Group being named one of Business First’s Fast Track Companies of Western New York in 2012 and again in 2014. In 2014, Business First also recognized The Martin Group as one of WNY’s Fastest Growing Companies and one of WNY’s Most Admired Companies. Tod’s career spans more than 25 years, contributing creatively to Buffalo’s most prestigious advertising agencies. He is known as an image builder, collaborator and brand master to several CEO, and clients he is personally engaged with. In 2014, The Martin Group acquired a competing agency and is now one of the largest agencies in Western New York, with offices in both Buffalo and Rochester.

Lori A. Matt-Murphy

Lori A. Matt-Murphy has been a not-for-profit fundraising professional for more than 25 years, specializing in planned giving, major gifts and board development. Currently the associate vice president for planned giving at the University at Albany, Lori previously served as the regional chief development officer for the American Red Cross of Northeastern New York where she was responsible for the development efforts for the historic humanitarian organization throughout a 17-county region in Northeastern New York, from Poughkeepsie to Plattsburgh. Prior to that, Lori was Albany Medical Center’s associate vice president for planned giving and created the Center’s highly successful planned giving program, its first planned giving program in its then 150-year history. Lori has also worked in senior development positions at the Capital District YMCA and Siena College. Lori is a leader in the SUNY Planned Giving Group serving as host for the Group’s annual Planned Giving Summit.

Tim Nekritz

While his job title may read associate director of communications and marketing and director of digital communication at SUNY Oswego, Tim Nekritz is ultimately in the business of storytelling. Whether creating content for and various college communication channels, or empowering students to tell their stories, Nekritz knows that stories are the best way to connect what’s awesome at your college with interested audiences. He has presented previously at SUNYCUAD conferences, Confab Higher Ed in Atlanta, multiple times at Canada’s Post-Secondary Education Web Conference and regional Higher Ed Web conferences. He also teaches a course in media writing at SUNY Oswego.

John Oles

For over a decade, John Oles has worked in higher education as a communicator. He has a wide range of knowledge from working in offices such as admissions, campus ministry and development. As the Social Media Manager, Oles is responsible for content creation, content curation, electronic recruitment, branding across networks, photography and customer service. He obtained his undergraduate degree in Communication from The University of Scranton and a Master’s degree in Counseling from Villanova University.

Michelle Ouellette

After serving for seven years as SUNY Plattsburgh’s director of public relations and publications, Ouellette is now an assistant professor of public relations at the college, where she specializes in crisis communications and the impact of social media. She helped establish the college’s social media presence, which, for a few years, included a Facebook page with more fans than any other SUNY school. She has also served as a member of the college’s Emergency Management Advisory Committee, took charge of the college’s crisis communication efforts, worked with the health department’s joint information center and took part in National Incident Management Systems training, table-top and full-scale drills. Prior to working at SUNY Plattsburgh, Ouellette was public relations director with the second largest private employer in Essex County, New York — where she dealt with numerous crises, including the suicide of her chief executive and a union battle.

Sherry Paradis

Sherry Paradis has been a member of the College Advancement team at SUNY Potsdam since 2001, first in Alumni Relations, and since 2009 as Director of Donor Relations, as well as the Director of the College’s $32 million Take the Lead Campaign. She coordinates all donor acknowledgment, recognition, communications and reporting. As Campaign Director, she oversees all procedures, policies, communications, events and volunteers related to the campaign. Recently, she also added the Alumni Relations program to her supervisory responsibilities. Sherry and her husband are both proud graduates of SUNY Potsdam.

Mark Pastorella

Mark J. Pastorella has 16 years of experience in all aspects of development and currently serves as Director of Development for the Monroe Community College Foundation in Rochester, NY. Mark oversees the MCC Foundation’s development efforts including the annual campaign, alumni relations, planned giving and major gifts. A graduate of Monroe Community College who transferred and earned his bachelor’s degree from Cornell University, Mark plays a leadership role in working with donors and volunteers to achieve record fundraising results to support MCC students and programs. In 2012-2013, the MCC Foundation secured the largest gift in the history of Monroe Community College — a $2.25 million scholarship gift. Since the launch of Every Bright Future Needs a Strong Foundation in 2010, the MCC Foundation has raised over $18 million and now awards over $1 million in student scholarships each year. Mark is a Rochester native, is active in Catholic Youth Organizations and lives in Spencerport, NY with his wife Jennifer, daughter Abby and son Justin.

Fred Pierce

Fred Pierce has been public relations director of SUNY Cortland for four years, leading the College’s external and internal communications efforts through building explosions and flooded residence halls through student suicides and social media hate speech. Before that, he played a similar crisis communications role at the New York State Fair during a turbulent, three-year tenure. At the Fair, Fred learned to smile in the face of media storms related to public corruption, staff indictments and arrests, fatal accidents, controversial political protests and federal human trafficking charges against a longtime Fair vender. You read that right, human trafficking. In an earlier life, Fred spent more than 20 years as a journalist with the Syracuse Post-Standard, aggressively pursuing the same kinds of stories that news reporters now dog him for. Fred can attest that Karma is no joke. He has an MSJ from Northwestern University and a BA from Cornell University.

Andrea Roma

Andrea Roma has been the Director of Development for the BCC Foundation for 2 years, prior to that she was an Admissions Counselor for SUNY Broome for 4 years. She has an AS in Humanities/Social Science from SUNY Jefferson, a BA in Psychology and an MS in Student Affairs Administration from Binghamton University

Tom Schryver

Tom Schryver is an experienced entrepreneur having served as a startup founder and senior executive of high-growth companies. Tom has successfully structured new companies and raised capital in the form of private venture capital and venture debt as well as grants and loans from local, state and federal agencies. He has managed accounting and compliance functions from initial startup through successful financial audits by national accounting firms, and helped guide company strategy, growth and development. Previously, he was Director of Finance for the Triad Foundation, where he was responsible for overseeing all financial operations of the Foundation, including accounting, audit, and investing the Foundation’s $250mm portfolio. In that role he started hedge fund and private equity programs and led the Foundation to top-quartile investment returns. Prior to Triad, he worked with UBS Investment Bank in their technology group and with Banc of America Securities (Bank of America’s investment banking subsidiary) in leveraged finance. He has experience working with non-profits in multiple capacities from advisory roles to serving as Board President for a $2.5mm/year human services organization.

Tom has an AB from Cornell University and an MBA from the Samuel Curtis Johnson Graduate School of Management at Cornell University, where he was a recipient of the Albert J. Fried Fellowship for Leadership and Academic Excellence. He is a Chartered Financial Analyst (CFA).

Diane Shoger is the Executive Director of the Monroe Community College (MCC) Foundation in Rochester, New York. Ms. Shoger joined the MCC Foundation as Director of Development and Major Gifts in 1999 overseeing two capital campaigns which raised over $19 million and secured eight gifts of $1 million or more. She was promoted to Executive Director in 2008, and now manages a comprehensive and nationally recognized development program including annual and alumni giving, special events, planned giving and major gifts which annually raise $6 million. Ms. Shoger was honored in 2013 by being named both the Council for the Advancement and Support of Education (CASE) District II’s Professional of the Year and the Association of Fundraising Professionals Genesee Valley Region’s Robert A. Clinger Outstanding Professional of the Year. This year, she received the CASE Commonfund Institutionally Related Foundation Award.

Ms. Shoger has over thirty years’ experience at the senior management level and extensive experience in nonprofit management, including volunteer and board management, programming and implementation of successful donor cultivation, solicitation and fundraising events. Ms. Shoger received a M.S. degree in Educational Administration Foundations and a B.S. in Special Education from Illinois State University. Prior to joining the MCC Foundation, her expertise and skills were honed with the Special Olympics organization, first as Vice President of Program and then as Chief Operating Officer for the New York Chapter. Ms. Shoger resides in Pittsford, New York with her husband, Tim Coughlin.

Gary Stewart

Gary Stewart is director of Community Relations at Cornell University and a member of the SUNYCUAD Board of Directors. Prior to coming to Cornell in 2002, Gary was a lifelong newspaperman, serving as Opinion Page Editor for The Ithaca Journal for 10 years, and prior to that, as the first managing editor of The Moscow Times, shortly after the collapse of the Soviet Union. Community Relations staff holds leadership positions on several on-and-off campus boards and committees, including City of Ithaca/Cornell University Working Group, Campus-Community Coalition, Cornell Employee Assembly, Ithaca Rotary Club, Local Government Leaders Roundtable, President’s Council on Alcohol and Other Drugs, President’s Sustainable Campus Committee, Tompkins County Air Services Board, Tompkins County Area Development, Tompkins County Chamber of Commerce, Tompkins County/Cornell University Working Group, Tompkins County Higher Education Roundtable, University Neighborhoods Council, Downtown Ithaca Alliance Board, Ithaca-Tompkins County Transportation Council, Cornell Real Estate Advisory Committee, Tompkins County Environmental Management Council, and others. This is beyond on-campus work on CU building projects that need municipal building permits, high-profile town-gown initiatives, and connecting campus and community on challenges and opportunities of shared interest, including affordable housing and transportation, K-12 education, and economic development. Cornell’s Office of Community Relations has been recognized with three SUNYCUAD Awards of Excellence in the past, including initiatives tied to race relations and community outreach. Gary attended Emerson College in Boston where he graduated with a B.S. in journalism, and is a native of Canandaigua, a few miles east of Rochester.

Michael D. Sgro

Michael D. Sgro is an engagement specialist, an advocate, a connector and a social media enthusiast. He is the executive director of alumni engagement at SUNY Cortland and the community manager for Alumni Trending. Sgro spends most of his professional and personal time connecting people to the things they love. For more than 18 years, Sgro, a Syracuse native, has ascended the ranks in higher education at several institutions in New York State, earning a stellar reputation for his work with constituent programming, relationship building, professional networking and digital media. Sgro has a proven track record to help individuals and groups succeed. He is available for speaking engagements, individual coaching and team or group facilitation by request. He holds a bachelor’s degree in psychology from Le Moyne College and a certificate in project management from the American Management Association. Sgro lives and works in Cortland, New York. He is an avid gardener, appetizer maker and supporter of all things New York.

Kirk Starczewski

Kirk Starczewski, director of publications at Empire State College, has been involved in printing and higher education for more than 35 years. He is a past president of SUNYCUAD, has chaired four of its conferences and is an inaugural member of its Hall of Fame. His printing experience began at Dodge Graphic Press in Utica. He served as director of publications at both Utica College and SUNYIT, before becoming director of college relations at ESC in 1992. He is one of nine representatives from SUNY institutions that comprise the SUNY Print Matters Shared Printing Services initiative.

Natalie Thompson

Natalie Thompson has been the Alumni Affairs Director for SUNY Broome for 8 years. She has over 30 years in non-profit development, marketing, strategic planning, events planning and public relations. She earned a BA from Syracuse University in International Relations and her MBA from Georgia College.

Mona Ouimet Vroman

Mona is an alumna of SUNY Potsdam and has spent her entire career at SUNY Potsdam. She started out in Human Resources and has spent the last 10.5 years in Advancement, first as a Development Officer and then as the Alumni Director 5.5 years ago. She is a 2005 Charlton Scholar Award recipient and recipient of SUNYCUAD awards in 2007 and 2014. Mona holds a BA in Economics from SUNY Potsdam and an MA in Administration and Leadership from SUNY Plattsburgh.

Carole Volpe

Carole Volpe, Creative Director at SUNY Geneseo, has been a part of the Creative team for nearly 15 years. She helps drive ideas and design for Advancement, Admissions and other key areas of the College. Prior to Geneseo, she resided in Boston, MA where she served as Art Director for several high-tech magazines at Ziff-Davis Media. An alumna of SUNY Geneseo, she resides in Avon, NY raising four sons and developing her interest in photography.

Alexandra Jacobs Wilke

Alexandra Jacobs Wilke is the communications and government relations associate at SUNY Potsdam, where she has served since 2010. Previously, she was a staff writer for the Watertown Daily Times, where she covered higher education and local government, and won an Associated Press Award for her work. She has also written for the Staten Island Advance and This Old House magazine. Alex earned her bachelor’s degree in English and journalism at Wagner College, and is currently pursuing a master’s degree in public relations at Ball State University.

Maureen Winney

Maureen Winney has more than 25 years of experience in alumni and development. For the last 20 years, she has been working with non-traditional alumni and students trying to craft more creative ways to engage them in the life of the college. She is the recipient of the James and Elizabeth Hall Award for Innovation and a 2009 inductee of the SUNYCUAD Hall of Fame

Karl Withers

Karl is currently the Associate Vice President of Marketing for the University of Rochester Medical Center. In this role, Karl oversees all of the business-building and brand-building efforts across the medical center. Karl manages a staff of marketers who manage projects and campaigns across the clinical enterprise and who support both the School of Nursing and School of Medicine and Dentistry. The Marketing Department also includes an outreach staff calling on referring physicians and an access call center where calls are taken and appointments scheduled for numerous clinical services.

Karl brings over 25 years of marketing and marketing communications experience to this position from a diverse range of companies, products, services and brands. Before joining the URMC, Karl was a principal in the lead advertising agency supporting the University of Rochester Medical Center and Strong Health where he directed the development and implementation of campaigns for a wide range of clinical services including cardiovascular, joint replacement, geriatric fractures and a brand campaign for Highland Hospital.

Karl’s healthcare experience includes several prominent brands including ReNu contact lens care, Glaxosmithkline vaccines, Bausch & Lomb PreserVision ocular vitamins, Bausch & Lomb PureVision continuous wear contact lenses, Kodak Health Imaging, DentalEze and Bausch & Lomb Interplak. Beyond healthcare, Karl brings experience from over a dozen industries and some of the biggest companies in the world including DuPont, Citibank, Kodak, Corning, Bausch & Lomb, Emerson Electric, International Speedway Corporation and Xerox.

Beyond his own company, Karl has worked for Saatchi & Saatchi, Wunderman Cato Johnson (the direct marketing unit of Young & Rubicam), Forward Branding and Citibank. He holds an M.B.A. from The Simon Graduate School of Business at the University of Rochester and a B.A. from Hobart College in Geneva, NY.

Holly Wolk

Holly Wolk serves as the senior director of talent management for the University of Rochester and oversees the talent management program with a focus on recruitment and employee development for more than 250 advancement professionals. In this capacity, she works with senior leadership to develop and build the next generation of advancement professionals. Her focus and passion is on helping advancement professionals develop career paths that are beneficial to themselves and the organization. Wolk brings 15 years of advancement experience to the role, including holding talent management positions at Carnegie Mellon, Boston University and Tufts University.

Gretchen Wood

Gretchen Wood, CFRE, is Director of Donor Engagement for the Monroe Community College Foundation. She joined the staff in 2011 and her role includes overseeing the special events and communications for the organization. Gretchen has worked in the fundraising field for more than 15 years and holds a Master of Public Administration degree with an emphasis in Nonprofit Management from SUNY Brockport and a BA in English and English Education from Syracuse University.

Fran Zablocki

Fran is a strategist with mStoner, helping institutions of higher education to find sustainable solutions to their digital and cross-media challenges. Fran brings ten years of higher education web communications strategy and project management experience to mStoner. Prior to mStoner, Fran worked in advancement at SUNY Geneseo, where he developed and implemented cross-media marketing strategies to improve alumni engagement. Before Geneseo, Fran was in marketing and communications at Nazareth College. Fran holds an MBA in information systems from the University at Buffalo and a bachelor’s degree from Nazareth College. Fran has presented at a number of conferences, including HighEdWeb national and regional events, the .eduGuru summit, and SUNYCUAD. He also is a periodic guest host and producer for Higher Ed Live.