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*Times are approximate, subject to minor changes*


Noon: Networking lunch

1 p.m. Opening Plenary: Dr. Vincent Covello, founder and director of the Center for Risk Communication

2 p.m. Break

2:15 p.m. Breakout Session 1

  • “Empowering Students to Tell Your Institution’s Story,” Meg Bernier, St. Lawrence University
  • “Alumni Relations Strategic Planning and Metrics: Playing Nice with Development, Communications & Marketing, and Other Siblings,” Brenda Dow, SUNY New Paltz
  • “Creative Collaboration: How Ridiculous Ideas Lead to Incredible Projects,” Sarah Cunningham, Jennifer Aguglia and Sarah Richard, SUNY Plattsburgh
  • “40 Years of Seeking Big Gifts: The Good, the Bad and the Ugly,” Michael Luck, Maple Leaf Management Group
  • “Consultant Creep,” Jessica Rood, New College of Florida
  • “What’s Next for Local and Regional Media,” Alexandra Jacobs Wilke, moderated by SUNY Potsdam with Tim Farkas, Northern New York Newspapers; Ron Lombard, Time Warner Cable News; Ellen Rocco, station manager for North Country Public Radio

3:15 p.m. Break

3:30 p.m. Breakout Session 2

  • “Courage Does Not Always Roar: Keeping Your Head High in the Worst of Times,” Ray Agnew, Paul Smith’s College
  • “Sunnier Days Ahead: Storytelling, Social Media Across Silos,” Ron Bronson, Kentucky Community & Technical College System — CANCELED 🙁
  • “Benchmarking Your Community College Fundraising Efforts,” Paul Heaton, CASE Center for Community College Advancement
  • “Effective Moves Management: What It Is, and How Banner Can Help,” Emily Hutchison and Beth Bellardini, SUNY Potsdam
  • Establishing Your Student Base Will Allow You to Turn Foothills into High Peaks,” Mike Paestella, SUNY Oswego
  • “How to be Awesome with Emerging Technologies,” Robin Smail, Renegade Element

4:30 p.m. Late Check-Ins/Prepare for Outing

6 p.m.: Outing to the Olympics Center, sponsored by Liberty Mutual with special guest! (shuttle buses starting around 5:30 p.m. from High Peaks lobby)


8:30 a.m. Breakfast/SUNYCUAD Annual Business Meeting

9:30 a.m. Breakout Session 3

  • “Throwing in the Kitchen Synch:  Legal, Technical and Cost Considerations in Creating Dynamic Videos Using Synchronized Music,” David Belsky and Joe Storch, SUNY
  • “Annual Endowment Reports: Creating Personalized Reports Takes a Village,” April Grant, Clarkson University
  • “Create, Collaborate, and Celebrate – A Simple Formula for Major Program Success,” Kerry Gotham and Darby Knox, The College at Brockport
  • “The Hottest Topic in Community College Advancement: Alumni Relations,” Paul Heaton, CASE Center for Community College Advancement
  • “Is Your Board Bored or Are You Floored? Either Way There’s Work To Do!” Michael Luck, Maple Leaf Management Group
  • “Socially Speaking: Prepping for the Onslaught,” Michelle Ouelette, Colleen Lemza and Steven Krolak, SUNY Plattsburgh

10:30 a.m. Break

10:45 a.m. Breakout Session 4

  • “Creating High-End Video With a Low-End Budget,” Brian Busher and Bill Pyke, University at Albany
  • “Engaging Your Campus Community for Fundraising Success,” Emily Hutchison and Sherry Paradis, SUNY Potsdam
  • “Restructuring Your Alumni Leadership Board & Regional Chapter Development,” Teresa Planty, Clarkson University
  • “Social Media/Cross-Media — Development and Communication for Young Alumni,” John Sheedy and Peter Winters, MSP Digital Marketing
  • “Are UXperienced?” Robin Smail, Renegade Element
  • “StartUp New York: What’s It Worth To Your College?,” Keith Tyo, SUNY Plattsburgh; John Wicke, SUNY Postdam

Noon Lunch and SUNYCUAD Awards for Excellence

1:30 p.m.  Breakout Session 5

  • “Spinning GOLD From Straw: A One-Year Success Story in Building a Recent Alumni Program,” Kerry Gotham and Bill Sachman, The College at Brockport
  • “Sponsored Programs and Government Relations: A Marriage Made in Funding Heaven,” Dawn Grzan, Farmingdale State College
  • “Why Are We Still Writing Press Releases?” Greg Kie, SUNY Canton
  • “The Best Use of Web and Social Media to Enhance a SUNY Campus’ Brand Identity,” Taras Kufel and Max Morgan, SUNY
  • “What Every Development Officer Should Know About Planned Giving,” Jason Ladouceur, SUNY Potsdam; Ellen Blaisdell, SUNY Oneonta; Curtis Hill, the College at Brockport
  • “Expect To Win: Plan, Prepare, Produce,” Jerry Smith, J.F. Smith Group

2:30 p.m. Break

2:45 p.m. SUNY System Presents Roundtables

3:45 p.m. Time for exploring Lake Placid

6 p.m. Reception

7 p.m. Dinner

8 p.m. Keynote: Tristan Jeskanen, USA Junior Luge team, Clinton Community College student


8:30 a.m. Breakfast (with prize drawings)

9 a.m. Educational Achievement Award

9:30 a.m. Closing Plenary: Nancie Battaglia, Olympics/Adirondacks photographer

All of us are called upon to follow the Olympic model: to reach “Faster, Higher, Stronger” to achieve greatness for our institution. Adirondack and Olympic Photographer Nancie Battaglia shares her award-winning work and discusses how we can create better imagery and work with photographers to create gold-medal photographs showing your institution in the best light.

10:30 a.m. Advanced Planning for Rochester

11:30 a.m. Conference Adjourns