Thanks to our version of the Fabulous Four — the amazing headliners for the SUNYCUAD 2013 Educational Conference:
Dr. Nancy Zimpher: Chancellor, State University of New York
Social Media and Universities: What Every Communications and Fundraising Professional Needs to Know
By Sree Sreenivasan
Chief Digital Officer, Columbia University; CNET news contributor
Time/Location: Wednesday, June 5, 1-2 p.m., Main Ballroom
Social media’s importance in various aspects of university life and work has continued to grow dramatically. However, it is the hype and the potential pitfalls that sometimes get short shrift. When it comes to social media, knowing what not to do is as important as knowing what to do. Learn to be smarter about how your institution engages with social media in a fast-paced, fun session that draws on Sree’s work with dozens of universities in addition to his own, Columbia. You will get lots of big-picture ideas along with practical take-aways to keep the conversation going on your campus.
Fully Digital Freshman
By David Pogue,
Tech Columnist, The New York Times, Scientific American; host of NOVA ScienceNow, correspondent for CBS Sunday Morning
Time/Location: Wednesday, June 5, 7:30 p.m., Main Ballroom
The freshmen entering college in 2013 have never known life without the Internet. This year’s 18-year-olds were born the same year that the online revolution was fully commercialized. To them, being digitally connected is like water or sunshine: it just is, literally part of their world. As they become the majority, it’s show time. As tech-savvy children make the transition to become America’s new leaders, visionaries, and designers, how will their digital upbringing affect society and culture? New York Times technology columnist David Pogue has been monitoring the gathering storm and will present a thoughtful, funny look at how the tidal wave will hit as the digital generation enters prime time—what we’ll gain, what we’ll lose, and what beliefs and approaches will shift to create something we’ve never seen before.
Creativity: Who Needs It?
By Michael Bierut
Partner, Pentagram; Senior Critic, School of Art and Senior Faculty Fellow, School of Management, Yale University; member AIGA Hall of Fame
Time/Location: Thursday, June 6,1 p.m., Main Ballroom
Regardless of the message, medium, or audience, everyone who works in the field advancement has to tell the story of their institution. To effectively communicate what makes you special in today’s overprogrammed world, you need access to every trick in the toolbox. People call this creativity. Creativity is misunderstood, underutilized, overrated, and uncontrollable. But for all its mysteries, it is not a specialist activity or a spectator sport. Here are some inspirational stories and cautionary tales that shed light on the enlightening, maddening world of the creative process.
Dr. Nancy Zimpher, Chancellor, State University of New York
Time/Location: Friday, June 7, 9 a.m., Main Ballroom