07 May Advancement Content Marketing Director
SUNY Geneseo seeks an ambitious, enthusiastic, creative, collaborative and service- driven leader with a keen appreciation of the College’s distinctive mission and a desire to build upon the College’s culture of philanthropy. The Advancement Content Marketing Director (ACMD) is responsible for developing, and managing creative content for fundraising appeals. The ACMD will work closely with the communications and marketing team, and will have a dotted reporting line to the Chief Communications Officer. The ACMD works with the alumni and development teams and the sports information director to implement an integrated, multi channeled fundraising program that drives alumni participation and unrestricted contributions. The ACMD supervises the Assistant Director of the Annual Fund who manages the telemarketing, student giving and student alumni leadership training programs. Oversight includes identifying, recruiting, training, motivating and managing volunteers to execute successful peer-to-peer annual asks. The ACMD manages a portfolio of leadership giving ($1000 annual) donors and prospects.
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