SUNY CUAD - STATE UNIVERSITY OF NEW YORK COUNCIL FOR UNIVERSITY ADVANCEMENT | June Professional Development Forum Recaps
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June Professional Development Forum Recaps

June Professional Development Forum Recaps

We had more than 500 colleagues join us from across the state at the sessions in June. SUNY colleagues came together to share stories, new “best” practices, and ways we have adapted to make the best of this COVID-19 pandemic situation. There were different sessions geared toward our major disciplines: Annual Giving, University Events, Marketing & Communications, Alumni Engagement, Donor Relations, and Blended Giving.“Brought to you by SUNYCUAD and led by seasoned SUNY pros… because it’s never been more important to stay connected.” said Kerry Gotham, SUNYCUAD President.

SUNYCUAD Marketing & Communications Forum
Tuesday June 2, 11 a.m. to Noon
Hosted by Taras Kufel, Manager of Digital Engagement, SUNY System

Re-opening, re-engaging, re-vising communications strategy. Taras hosted a group discussion about what is taking place locally and what members are noticing in higher ed for engaging with stakeholders as we try to find a way back to a (new) normal. Ideas were shared about ways to engage with new and old students and stakeholders when we’ve long been so dependent on the in-person experience. Attendees discussed new ways of growing engagement leading up to the fall semester.

SUNYCUAD Donor Relations Forum
Tuesday June 2, 2 p.m. to 3 p.m.
Hosted by Kim Verhoff, Sr. Associate Director, Donor Relations, University at Albany; and Jamie Beers-Wilson, Director of Donor Relations and Stewardship, SUNY Brockport

Some ideas shared included thank-you videos by students using Adobe Spark and Thankview; Care Calls; Surveys; Virtual Marathons; Fireside Chats with college presidents; Virtual Book Clubs; Virtual Galas; and Stewardship Reports.

SUNYCUAD University and Advancement Events Forum
Wednesday June 3, 11 a.m. to Noon
Hosted by Christy Doyle, Director of University Events, University at Albany

Events are shared experiences designed to build energy and community among participants. Christy hosted a discussion about “What do we do now!?” during COVID-19. Many new technologies are being used to connect with alumni and donors including Zoom, Facebook Live, Instagram Live, Youtube Live, Passable and Guidebook. Innovative event ideas were discussed including virtual wine tastings, drive through campus, fireside chats, and virtual campuses created by gaming societies

SUNYCUAD Blended Gifts Fundraising Forum
Wednesday June 3, 2 p.m. to 3 p.m.
Hosted by Jason Ladouceur, Director of Gift Planning, SUNY Potsdam; and Lori Matt-Murphy, Associate Vice President, Planned Giving, University at Albany

Jason and Lori hosted an open discussion with frontline fundraisers on strategies to close out the current fiscal year, while looking to the future. Attendees shared what they have learned, how our work has changed, and how will we approach our work in the new fiscal year.

SUNYCUAD Annual Giving Forum
Thursday June 4, 11 a.m. to Noon
Hosted by Dawn Baumgarten, Senior Director of Annual Giving, University at Buffalo; and Brian Rudolph, Associate Director of Annual Giving, University at Albany

Attendees discussed ideas for faculty and staff appeals, strategies of contacting lapsed donors, conducting surveys to find out what donors want.

SUNYCUAD Alumni Engagement Forum
Friday June 5, 11 a.m. to Noon
Hosted by Kerry Gotham, Director of Alumni Engagement, SUNY Brockport; Lee Serravillo, Executive Director of the University at Albany Alumni Association, and Hailley Fenski, Associate Director, Alumni Engagement and External Relations, University at Buffalo School of Management

Many ideas were shared about innovative ideas to connect with alumni including a piano bar outside performance shared through Zoom; Golf tournaments played on individual courses; virtual galas; and a one-hour conversation with the college president and alumni.