12 Jan November 13 SUNYCUAD Professional Development Workshop Recap
SUNY professionals from many campuses gathered for a one day workshop at SUNY Plaza in Albany to network and learn from industry leaders in marketing, communications, development and alumni relations this past November. The workshop is one of several professional development opportunities for SUNYCUAD members offered throughout the year. Presenters shared their expertise on developing alumni connections with corporate partners; leveraging text messaging to engage young alumni on a day of giving; creating branded digital experiences to recruit Gen Z, the next generation of students; and developing a compelling case for support from recent grads. Networking and discussions continued during lunch at tables designated for areas within advancement and communications. Following lunch, Donor Relations Guru Lynne Wester entertained and enlightened the group with a talk on the four pillars of communications. The afternoon concluded with a discussion on work-life balance led by SUNYCUAD Board President Kerry Gotham and Professor Summer Reiner.