SUNY CUAD - STATE UNIVERSITY OF NEW YORK COUNCIL FOR UNIVERSITY ADVANCEMENT | SUNYCUAD Board President Kerry Gotham Discusses Engagement Metrics in Episode of Higher Ed Live
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SUNYCUAD Board President Kerry Gotham Discusses Engagement Metrics in Episode of Higher Ed Live

SUNYCUAD Board President Kerry Gotham Discusses Engagement Metrics in Episode of Higher Ed Live

Kerry GothamIn this episode of Higher Ed Live, SUNYCUAD Board President Kerry Gotham talks with Jennifer Cunningham, assistant vice president for alumni relations at Lehigh University, about how to use engagement metrics to create significant relationships with alumni. Cunningham offers tips on using data to move volunteers or event attendees into the “engagement continuum” where they can become invested in a larger role or make an impactful gift. She also reveals smart ways to share meaningful alumni metrics with internal and external stakeholders.