09 Jul Students Today, Alumni Tomorrow: How to Successfully Implement a Student/Alumni Engagement Program
I was so delighted by the first “Concurrent Session” I attended at the SUNYCUAD Educational Conference this year. Teresa Planty, the Director of Alumni Relations at Clarkson University provided an excellent and highly informative presentation titled, “Students Today, Alumni Tomorrow: How to Successfully Implement a Student / Alumni Engagement Program.”
Teresa is clearly an expert in the field of Alumni Relations and her presentation provided the audience with excellent takeaways on how to implement a best-practice student / alumni program. Teresa and her team at Clarkson designed and developed this program to support student success and encourage alumni to share their expertise and knowledge. Branded, “Knight Class,” the Clarkson alumni team invited some of their most successful alumni to present workshops to current students on topics that included:
“Networking for Introverts”
“How to Train Yourself to be a Great Leader”
“Table Etiquette and Dressing for Success”
Teresa explained how they engaged the campus community including student affairs and faculty members to best reach out to students to encourage and provide incentives for participation and deliver programming at appropriate times to maximize student participation. It was interesting to learn that Teresa found from assessing student feedback, that students were more interested in the value of the topics, not necessary the “big name” of the speaker.
The success of Knight School has created a remarkable student following for the Clarkson Alumni Community. The Alumni team also utilizes this following of students who attend Knight School as their pipeline for recruiting student interns and invites these top students to represent the school at alumni events and activities. Teresa and her team have also realized that participants of Knight School are quickly becoming their Alumni Leaders of tomorrow. These students are connected to the Alumni Community and quickly become active young alumni who give back to the school as vital leaders.
Teresa Planty offered an excellent session that provided a detailed overview of a student/alumni program that inspired participants to do the same at their institutions.
– Janet Masini, Associate Director of Alumni Relations – University Advancement, Stony Brook University