2011 Awards for Excellence Winners

Advertising


Total Advertising

Best of Category
SUNY Fredonia
New Ad Campaign Takes Flight
Michael Barone, Director of Public Relations

Judges’ Citation
Genesee Community College
Faces of Genesee
Donna Sutherland, Marketing Communications


Individual Advertising

No Entries


Outdoor Advertising

No Entries


Radio

No Entries


Television

Best of Category
SUNY Empire State College
Ivy and Parkour Ads
Mary Caroline Powers, Vice President for Communications/Government Relation

Judges’ Citation
SUNY Canton
Great Majors, Great Careers
Megan Bernier, Public Relations Coordinator

Judges’ Citation
Morrisville Community College
Morrisville in motion
Amy Roberts, Director of Public Relation

Host Coordinator:
Carol Leven, Assistant Vice President for Communications, Fashion Institute of Technolog

Judges:
Joseph Tolton, Managing Director, Blur Advertising
Kevin Downey, Creative Director & Partner, Division Creative Group
George Calderaro, Director of Communications, Columbia University


Alumni Programs


Best of Category
SUNY Geneseo
U-Knight Program
Mr. Fran Zablocki, Online Community Manager
Amanda Lindley, Graphic Designer

Judges’ Citation
SUNY Oswego
Green and Gold Day
Laura Pavlus, Associate Alumni Director

Host Coordinator:
Maureen Winney, Director of Alumni & Student Relations, Empire State College

Judges:
Frank Zuraf, Retired, SUNY Research Foundation
Mary Ellen Weliczka, Local community volunteer & Empire State College alumna
Priscilla Young, Local community volunteer & Empire State alumn


Community Relations Programs


Best of Category
SUNY Fredonia
Shake the (Plastic Bag) Habit
Michael Barone, Director of Public Relations

Host Coordinator:
Karen J. Freeman, Marketing & Public Relations Officer, Jefferson Community College

Judges:
Lori Haney, Community Relations Officer, U.S. Army (Fort Drum, N.Y.)
Krista Kittle, Director of Marketing, Samaritan Medical Center
Christopher Lorence, Owner, Christopher Lorence Public Relations/Marketing Services


Development Programs and Fundraising Publications


University centers

Judges’ Citation
University at Albany
UAlbany Unite!
Casey Crandall, Assistant Director, UAlbany Fund

Judges’ Citation
University at Buffalo
Predictive Models in Fundraising
Amanda McCormick, Senior Research Analyst

Comprehensive four-year colleges

Best of Category
SUNY Cortland
Faculty and Staff Campaign
SUNY Cortland

Community, technical, and specialized colleges

No Entries


Host Coordinator:
Louis Noce, Annual Fund Officer, Buffalo State College

Judges:
Joan Williams, Director of Development & Alumni Affairs, Trocaire College
Mark Weber, Assistant Director of Canisius Fund, Canisius College
Craig Harris, Director of Development, Hilbert College

Case Statements

Best of Category
Stony Brook University
Invest in the Best Ideas in Medicine
Yvette St. Jacques, Assistant Vice President for Communications

Judges’ Citation
Mohawk Valley Community College
Challenge and Opportunity Case for Investment
Matthew Snyder, Director, Marketing & Communication


Fliers, pamphlets, and brochures

Best of Category
Binghamton University
Clifford D. Clark Brochure
Division of External Affairs

Judges’ Citation
SUNY Oswego
The Presidents Circle
Jennifer Broderick, Graphic Designer

Judges’ Citation
Morrisville State College
Stadium Seat Solicitation
Amy Roberts, Director of Public Relations


President’s/Annual Reports

Best of Category
Fashion Institute of Technology
2008-09 Annual Report / FIT in the Details
Ellen Davidson, Publications and Advertising Manage

Judges’ Citation
Monroe Community College
Foundation
2009-2010 Annual Report / YOU ARE THE REASON
Renee St. Louis, Associate Director of Development

Judges’ Citation
University at Buffalo
Annual Report / Giving to UB
Ann Brown, Senior Director of Development Communications


Fundraising and campaign newsletters/tabloids

Best of Category
University at Buffalo
Donor Impact Newsletters
Ann Brown, Senior Director of Development Communication


Fundraising Packages

Best of Category
SUNY Empire State College
Help Us Fulfill Dreams
Stephanie Corp, Associate Director of Annual Giving

Host Coordinator:
Michelle Tackett-Spinner, Associate Director of Stewardship, SUNY Oswego

Judges:
Joanne Libertone Gocek, Senior Director of Development, Syracuse University
Monica Merante, Director of Annual Giving Programs, Le Moyne College
Katharine Davis Loomis, Executive Director, Oswego Housing Development Council, Inc


Effective, Efficient, and Elegant Publications


Best of Category
Binghamton University
Binghamton Research
Rachel Coker, Director

Judges’ Citation
Stony Brook University
Stony Brook Childrens
Yvette St. Jacques, Assistant Vice President

Judges’ Citation
Mohawk Valley Community College
New Student Postcards
Matthew Snyder, Director, Marketing & Communications

Host Coordinator:
Darryl Geddes, Director of Public and Media Relations, SUNY Upstate Medical
University

Judges:
Joe Della Posta, Director of Communications, Le Moyne College
Jennifer Merante, Publications Coordinator, Syracuse University
Steven Chirello, President, Steve Chirello Advertising


Electronic Communications and Interactive Media


TV/Radio

Best of Category
Cornell University
All Things Equal
Gary Stewart, Director of Publications


E-newsletters

Best of Category
Onondaga Community College
Arts Across Campus E-Newsletter
Department of Public Affairs

Judges’ Citation
Binghamton University
Discover-e
Rachel Coker, Director of Research Advancement

Judges’ Citation
SUNY Oswego
Lake Effect E-Newsletter
Shane Liebler, Communications Associate Editor


Audio (Radio, Podcasts, Soundtracks, etc.)

Best of Category
SUNY Potsdam
Virtual Tour
Deborah Dudley, Director of Marketing & Communications

Judges’ Citation
Onondaga Community College
Create [Change]
Department of Public Affairs


Social Media

Best of Category
Stony Brook University
Wolfie The Heart of Seawolves Spirit, Pride and Tradition
Andrea Lebedinski, Coordinator of Annual Giving and Brandin

Host Coordinator:
Jessica Rood, Director of Publications, Office of Public Affairs, SUNY Potsdam

Judges:
Lucas Wright, Information Technologist, St Lawrence University
Dave Beck, Assistant Professor of Communication & Media, Clarkson University
Bill Haenel, New Media Developer, NCPR


Excellence in Writing


General News Writing

No Entries


Research and Other Technical Writing

Judges’ Citation
SUNY Ulster
Virtual Nursing
Deborah Kaufman, Director, Marketing and Media Service

Judges’ Citation
Binghamton University
Binghamton Research News
Rachel Coker, Director of Research Advancement


Feature Writing

Best of Category
Binghamton University
Civic Duty
Division of External Affair

Judges’ Citation
SUNY Geneseo
Legacy of Freedom
Kris Dreessen, Manager of Editorial Services

Judges’ Citation
University of Buffalo School of Management
LeaderCORE
Jacqueline Ghosen, Assistant Dean and Director of Communication

Host Coordinator:
Megan Bernier, Public Relations Coordinator, SUNY Canto

Judges:
Neal Burdick, Associate Director / Editor, University Communications; St. Lawrence
University
Michael Griffin, Director of News & Digital Content Services, Marketing & External
Relations, Clarkson University
Lori Shull, Reporter, Watertown Daily Times

Government Relations Programs


Best of Category
Binghamton University
Advocacy Day
Greg Delviscio, Associate Vice President for Communications and Marketing

Host Coordinator:
Michael Frame, Director of Federal Relations, Binghamton University

Judges:
Jacqueline K. Powers, Senior Director of Government Relations, Cornell University
Joshua Farrelman, Director of Government Relations, University of Rochester
Edward Miller, Director of Federal Relations, M.D. Anderson Cancer Center, University of Texas


Institutional/Alumni Relations Publications


Individual Institutional Publications

Best of Category
Binghamton University
Binghamton Research: A Shot of Innovation
Rachel Coker, Director

Judges’ Citation
Binghamton University
Reaching Higher
Gregory Delviscio, Division of External Affairs

Judges’ Citation
Genesee Community College
2008-2009 President & Foundation Annual Report
Donna Rae Sutherland, Associate Director of Marketing Communications


Individual Alumni Publications

Judges’ Citation
Binghamton University
Homecoming 2010 Brochure
Gregory Delviscio, Division of External Affairs

Host Coordinator:
Andrea Lebedinski, Coordinator of Annual Giving and Branding, Stony Brook University

Judges:
Emily Brooks
Gina Intini
Denise Lebedinski


Internal Communications


Internal Newsletters

Best of Category
University at Buffalo
Inside Management
Cathy Wilde, Staff Assistant, School of Management

Judges’ Citation
SUNY Oswego
Campus Update electronic newsletter
Julie Blissert, Director of Public Affairs

Judges’ Citation
Genesee Community College
Cliff Notes Student Activities Newsletter
Donna Rae Sutherland, Associate Director of Marketing Communications


Intranet web site

No Entries


Poster or sign program

Best of Category
Genesee Community College
Faces of Genesee Photo Mural
Donna Rae Sutherland, Associate Director of Marketing Communications


Internal Communications Vehicles

Best of Category
Onondaga Community College
Create [Change]
Department of Public Affairs

Host Coordinator:
Katie Ellis, Senior Director of Communications & Marketing, Binghamton University

Judges:
Judi Hess, Tourism & Special Events Manager, Greater Binghamton Convention & Visitors Bureau
Rick Sands, Owner/Principal, R.V. Swinamer Agency


Magazines


Best of Category
SUNY Geneseo
The Geneseo Scene
Kris Dreessen, Editor

Judges’ Citation
Fashion Institute of Technology
Hue Magazine
Linda Angrilli, Editor

Host Coordinator:
Kathryn Coley, Director of Communication, Farmingdale State College

Judges:

Alicia Steger, Director of Marketing and Communication, Nassau Community College
Jeff Morosoff, Professor of Marketing, Hofstra University
Jaci Clement, Executive Director, Fair Media Council


Media Relations


Best of Category
SUNY ESF

Going Green
Terry Ettinger

Judges’ Citation
Onondaga Community College
Graveyard in the Backyard
Department of Public Affairs

Host Coordinator:
Joseph A. Brennan, M.B.A., Ph.D., Associate Vice President for University
Communications, University at Buffalo

Judges:
Julie Brown, Director of Media Relations, University of Oregon
Lisa Grovenstein, Director of Public Relations, GA Tech
Bronson Hilliard, Director of Media Realtions, University of Colorado, Boulder


Newsletters


Best of Category
Jamestown Community College
Alumni Magazine
Elizabeth Booth, Director of Alumni Affairs

Judges’ Citation
Monroe Community College
High School Counselors Newsletter
Connie Herrera, Enrollment Management

Judges’ Citation
Broome Community College
Alumni Magazine
Natalie Thompson, Alumni Affairs Director

Host Coordinator: Michael Barone, Director of Public Relations, SUNY Fredonia

Judges:
Beth Donovan, APR, Director of Public Relations / Special Events, OLV Homes of
Charity / Baker Victory Services
Richard D. Shaner, Jr., Senior Vice President & Group Supervisor, Travers Collins & Co.
Lynn Casteel, Executive Vice President Investor Relations, Travers Collins & Co.


Photography


Best Photo

Best of Category
SUNY Cortland
Photo of Old Main
Tony DeRado, Graphic Designer

Judges’ Citation
SUNY New Paltz
The Atrium Photo Shoot
Jeff Lesperance, Senior Designer

Judges’ Citation
Stony Brook University
Stony Brook University Hansen
John Griffin, Photographer


Best Group of Photos

Best of Category
Binghamton University
University Website Daily Slide Show
Jonathan Cohen, University Photographer

Host Coordinator(s):
Erin Boylan, Associate Director of Alumni Affairs, SUNY Cortland
Nick Koziol, Associate Director, Alumni Affairs Office, SUNY Cortland

Judges:
Dana Merkur, Owner/Photographer, Isaf-Merkur Studio
Bob Ellis, Staff Photographer, The Cortland Standard


Special Events


Individual Events

Best of Category
Monroe Community College
Foundation
12th Annual Gold Star Gala / The Magical Mystery Tour presented by M&T Bank
Renee St Louis, Associate Director of Development

Judges’ Citation
Binghamton University
Foundations Campaign Launch
Office of Communications and Marketing


Extended Activities

Best of Category
Binghamton University
Think Binghamton Advocacy Campaign
Office of Communications and Marketing

Judges’ Citation
Onondaga Community College
Arts Across Campus: Legends of Jazz Series
Department of Public Affairs

Host Coordinator:
Rosanna Condello, Assistant Director, College and Community Relations, Monroe
Community College

Judges:
Dan McInerney, Business Administrator & Concert Manager, Madrigalia
Alicia Nestle, Assistant Director, New Media, Nazareth College
Beth VanVliet, Director of Account Planning, Martino Flynn, LLC


Student Recruitment Publications: Individual


Viewbooks and Prospectuses

Judges’ Citation

Mohawk Valley Community College
2010-2011 Viewbook
Matthew Snyder, Director, Marketing & Communications


Catalogs

No Entries


Student Handbooks

No Entries


Course Listings

No Entries


Search Publications and Other Related Flyers/Brochures

Best of Category
Fashion Institute of Technology
Start Here Brochure
Ellen Davidson, Freelance writer


Posters

Judges’ Citation
Stony Brook University
Admissions Poster
Yvette St. Jacques, Assistant Vice President

Host Coordinator(s):
Steven Frederick, Associate Vice President of Institutional Advancement, Clinton
Community College

Judges:
Joanne Knowlton, Marketing Director, The Development Corporation
Sophie Mitsoglou, Development Director, Mountain Lake PBS
Rick Dodge, Co-owner, Media Central


Student Recruitment Package


Best of Category
University of Albany
The Career You WantThe Skills You Need
Mary Hunt, Rockefeller College of Public Affairs & Policy

Host Coordinator:
Matthew R. Snyder, Director of Marketing and Communications, Mohawk Valley
Community College

Judges:
Karen Carey, partner, MPW Marketing
Rick Short, VP Marketing, Indium Corporation
Heather Ryerson, artist and fine arts student, Syracuse University


Visual Design in Print


Publications

Best of Category
Binghamton University
Binghamton Research: A Shot of Innovation
Rachel Coker, Director
Martha Terry, Creative Services Manager

Judges’ Citation
SUNY-ESF
Learning, Living, Leading: The Centennial Campaign for ESF
Wendy P. Osborne, Art Director

Judges’ Citation
Jefferson Community College
50th Anniversary Brochure: 50 Years of Learning Changing Lives
Karen Freeman, Marketing and Public Relations Director
David Bowhall, Graphic Designer
Pamela Dixon, Public Relations Technical Specialist


Logos/Name Plates

Judges’ Citation
SUNY New Paltz
Samuel Dorsky Museum of Art Logo
Jeff Lesperance, Senior Designer


Specialty Pieces

Best of Category
Stony Brook University
Stars of Stony Brook Gala Invitation
Yvette St. Jacques, Assistant to the Vice President

Judges’ Citation
Morrisville State College
Social Media Campaign Brochure
Amy Roberts, Director of Public Relations

Judges’ Citation
Binghamton University
2010-2011 Academic Calendar
Gregory Delviscio, Division of External Affairs

Host Coordinator:
Tracy Rammacher, Director of Publications and Electronic Media, SUNY Cortland

Judges:
Robyn Jonick, Senior Art Director, Pinckney Hugo Group
Jackie Sherman, Graphic Designer & Owner, Flourish Design Studio
Bob Mescavage, Photograph & Owner, Robert Mescavage Photography


Websites


Entire Site

Best of Category
University at Buffalo
University at Buffalo Giving Website
Ann Brown, Senior Director of Development Communications

Judges’ Citation
SUNY Cortland
SUNY Cortland Website
Tracy Rammacher, Director of Publications and Electronic Media
Michelle Cryan, Web Communications Manager


Student Recruitment

Best of Category
SUNY Potsdam
Virtual Tour
Mindy Thompson, Director of Marketing & Communications

Judges’ Citation
Stony Brook University
Undergraduate Admissions
Yvette St. Jacques, Assistant to the Vice President


Alumni relations

Best of Category
Binghamton University
Binghamton University Magazine
Diana Bean, Editor, Division of External Affairs

Judges’ Citation
SUNY Empire State College
Get Connected Celebrating 40 Years at SUNY Empire State College
David Regan White, Coordinator of Alumni Services


News/Media Relations or University Relations

Best of Category
Binghamton University
Discover-e
Rachel Coker, Director, Office of Research Advancement

Host Coordinator:
Bob Edgecomb, Ph.D., Web Communications Manager, External Relations, Tompkins
Cortland Community College (TC3)

Judges:
Kerry Ziegler, Owner, Ziegler Graphics
Anne Sabach, Owner, Sabach Design
Sandi Fortune, Online Marketing Specialist, Corning Credit Union
Steve Carver, Owner, Steve Carver Design, Co.