Measuring Alumni Engagement in SUNY: Social Media Benchmarking and Best Practices

Today, paradigms in alumni engagement have shifted. More alumni than ever are interacting with your school on social media—but how are you tracking and measuring that engagement?  How can you use insights from social media and other dynamic sources to drive participation, build relationships, and cultivate donors at all levels of the giving pyramid?

On Wednesday, Nov. 4th from 2-3 PM EST, please join us for a free webinar exclusively for SUNY professionals. Host Brent Grinna, founder and CEO of EverTrue, will deliver a social benchmarking report on SUNY institutions, showcase how SUNY schools are engaging with alumni online, and offer best practices on harnessing the power of social media for fundraising. By the end of the webinar, you’ll be ready to take your advancement strategy to the next level.

This webinar is brought to you by the partnership of SUNYCUAD and SUNY System Advancement’s Professional Development Institute (PDI). More news and programs to come soon!


Register Here:


Social Media Workshops

The workshop, which was held on Wednesday April 29th at SUNY Empire State College was very successful.  If you missed the workshop, you can view a live stream of the video at the following link:


Do you have an idea for future workshop or would you like to get involved in the planning process? Contact Past President Maureen Winney at