2017 SUNYCUAD Spring Workshop

May 3 10a.m. – 3p.m.
SUNY Empire State College in Rochester (
Topic TBA

Do you have an idea for future workshop or would you like to get involved in the planning process? Contact Vice President Kerry Gotham at

Past Workshops

2016 SUNYCUAD Spring Workshop on “Social Media: Tools and Current Trends”

The workshop was hosted in Saratoga Springs by SUNY Empire State College on April 6, 2016 from 10 a.m. – 3 p.m. and was webcast via ESC-TV.


Any questions can be directed to

SUNYCUAD 2016 Spring Workshop on Social Media

10 am Welcome, SUNYCUAD President Dan Doyle and SUNYCUAD Conference Chair Rhea Chase
10:10 am – 10:50 am

Social Media 101, TBA


11 am – 12 pm

Social Media Strategies for Recruitment and Retention, Karen Wallingford, SUNY Empire and Annie Harrison, Clarkson University


12 pm – 12:30 pm Break/Lunch
12:30 pm – 1:10 pm Facebook Advertising, presented by Social Radiant
1:20 pm – 2 pm Utilizing Social Media for Giving Challenges, Brian Rudolph and Ed McGlone, UAlbany
2:10 pm – 3 pm Wrap up Panel Discussion






Town-gown economic development conference in Ithaca / March 31

Cornell University’s Office of Community Relations  is holding a one-day conference  on town-gown economic development at Coltivare in downtown Ithaca on Thursday March 31, 10 a.m.-4 p.m.

Thanks to many of you who have already expressed interest in attending.

Housing, transportation, infrastructure, business incubators  town-gown economic development success stories, government programs, and other topics will be touched on.

Colleagues in higher ed, local governments, and economic development agencies from Upstate cities and other college towns, like Burlington and Amherst (Mass.) will attend as well.

It’s a no-charge event,  but space is limited.

If you and-or colleagues would like to attend, please respond to by the end of business Feb. 19. This event will soon be nearing capacity.

SUNY Community College Chief Advancement Officer Retreat 2016

You are invited!

SUNYCUAD is once again a proud sponsor of the SUNY Community College Chief Advancement Officer retreat, featuring keynote speaker Laura Fredricks – Founder & CEO of THE ASK©.

SUNYCUAD members are invited to attend the keynote address and the lunch FREE OF CHARGE. The keynote is from 10:30 am to 12 pm on Thursday, January 14 at the Albany Marriott on Wolf Road in Albany. The site for registration is SUNYCUAD attendees should answer Y for Thursday lunch only.

Jennifer LoTurco and Tracy Soren from System Administration will be providing a SUNY update prior to the lunch. For more information about the work of Laura Fredricks, please visit We hope to see you there!

LAURA FREDRICKS is a multi-million dollar ASK-maker who, as Founder & CEO of THE ASK©, teaches nonprofits and businesses how to confidently, willingly and successfully ask for money. Fredricks is today’s leading authority on “How to A$K© for Money – and More of It!” She has helped hundreds of organizations worldwide raise multi-millions through her unique approach to fundraising, many in higher education. She is author of “THE ASK: How to ASK for your Nonprofit Cause, Creative Project and Business Venture.” As an attorney-turned-philanthropic advisor, LAURA FREDRICKS knows how to ASK. She comes from a seasoned career in industries best known for making the most high profile of multi-million dollar A$KS – law and philanthropy. This new practice has placed LAURA on the national and international speaking circuits at conferences around the world from Amsterdam to Ann Arbor, Bologna to Boca Raton, Kenya to Kentucky, Moscow to Montreal, Sydney to Seattle, plus Australia, Italy, and the Netherlands. THE ASK© has also led LAURA to TV and radio appearances on local talk shows across the nation, and her expertise featured in national publications. Her four books on “How to A$K© for Money – and More of It” have become industry leaders.

Most recently Laura joined a star-studded list of Wellness Experts and is the “Money Wellness Expert” with an all new 30-day on-line money wellness program: Follow Laura on twitter: expertontheask.

Measuring Alumni Engagement in SUNY: Social Media Benchmarking and Best Practices

Today, paradigms in alumni engagement have shifted. More alumni than ever are interacting with your school on social media—but how are you tracking and measuring that engagement?  How can you use insights from social media and other dynamic sources to drive participation, build relationships, and cultivate donors at all levels of the giving pyramid?

On Wednesday, Nov. 4, 2015 from 2-3 PM EST, please join us for a free webinar exclusively for SUNY professionals. Host Brent Grinna, founder and CEO of EverTrue, will deliver a social benchmarking report on SUNY institutions, showcase how SUNY schools are engaging with alumni online, and offer best practices on harnessing the power of social media for fundraising. By the end of the webinar, you’ll be ready to take your advancement strategy to the next level.

This webinar is brought to you by the partnership of SUNYCUAD and SUNY System Advancement’s Professional Development Institute (PDI). More news and programs to come soon!

Click to view the slides

Social Media Workshops 2015

The workshop, which was held on Wednesday April 29th at SUNY Empire State College was very successful.  If you missed the workshop, you can view a live stream of the video at the following link: