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Jefferson Community College

The purpose of the Awards for Excellence Program is to identify projects that have achieved outstanding results through good planning, well-conceived goals, and effective solutions, to share models of performance with the SUNYCUAD membership, and to reward institutions and individuals for their singular achievements.

Please remember, winners are based on meeting stated objectives and goals NOT the size of the institution.

Awards may be presented in the following categories. Please click on a category for details and submission information.

 

Advertising

Awards will be given for the best ad campaigns and single ads used in the advancement of an institution, with an emphasis placed on paid advertising aimed at target audiences. Special consideration will be given to fresh ideas and creative concept development.

Submit entries in the following subcategories:

  1. Total advertising programs: Total packages, as represented by space ads, display posters, billboards, multimedia ad campaigns, web advertising, radio advertising, television advertising, and other promotions.
  2. Individual advertising: Individual pieces such as space ads, posters, web advertising, etc. (not including items used in direct mail promotions, outdoor advertising, radio, or television advertising).
  3. Outdoor advertising: Billboards, bus signs, bus wraps, transit platform signs, or other exterior advertising.
  4. Radio: Maximum length is 60 seconds per spot. Submit on CD. Submit entries either as single ads or as a series of radio advertisements.
  5. Television: Maximum length is 60 seconds per spot. Submit in DVD format. Submit entries either as single ads or as a series of television advertisements.

Entries must include a brief abstract (maximum of two pages) outlining a concise description of the program, its objectives and goals, planning and resources, audience, and well-documented results. Judges will specifically look at understanding of the target audience(s); the ad’s content, writing, editing, and design; budget; and use of available resources.

For total advertising programs entries, submit three to five samples from your ad campaign. For individual advertising entries, submit one sample. For web advertising, provide a printout of the ad as it appeared or the URL if still accessible. For outdoor advertising, submit color photograph showing the ad in use (on a highway billboard or on a banner, for example).

Submit an entry for this category by using the submission form (https://www.memberleap.com/members/proposals/propselect.php?orgcode=SUNY) and following the directions provided.

Alumni Programs

Entries should reflect good planning, careful budgeting, and effective use of available resources, as well as the link between the program(s) and the alumni association and the impact on both the institution and the alumni association. Programs may include homecoming, reunions, regional programs (clubs/chapters/branches, alumni boards, campus/constituent groups, and parent programs), alumni education, community service, career assistance, awards, alumni admissions, legislative advocacy, technology applications, membership dues programs, new program initiatives, student advancement programs, and international alumni programs.

Entries must include a brief abstract (maximum of two pages) outlining a concise description of the program; goals and objectives; resources, including budget and staffing; audience; and well-documented results. Include support materials, such as publications and videos produced for the program.

Submit an entry for this category by using the submission form (https://www.memberleap.com/members/proposals/propselect.php?orgcode=SUNY) and following the directions provided.

Community Relations Programs

Awards will be given for exceptional community relations programs. Entries should emphasize how the institution worked with the community to identify and correct a problem or to increase awareness of a situation and the overall effect of the program or project. The program may be ongoing or new this year, but must have been in place long enough to have produced well-documented, conclusive results. They may include (but are not limited to) work in these areas: community revitalization, continuing education, recycling/environmental projects, social outreach, town-gown issues, or other public interest areas.

Entries must include a brief abstract (maximum of two pages) outlining a concise description of the program; goals and objectives; resources, including budget and staffing; audience; and well-documented results. Include support materials, such as publications and videos, produced for the program.

Submit an entry for this category by using the submission form (https://www.memberleap.com/members/proposals/propselect.php?orgcode=SUNY) and following the directions provided.

Development Programs and Fundraising Publications

This category showcases publications and/or examples of innovative programming produced for fundraising purposes for any audience.

Submit entries in the following subcategories:

a. Case statements/general cultivation publications that make a case for giving

b. Fliers, pamphlets, and brochures

c. President’s/annual reports (if used primarily for fundraising purposes)

d. Fundraising packages (two to five coordinated appeals targeted to any audience)

e. Innovations in fundraising (e.g., a new twist on a senior gift or parent program, collaboration effort between multiple organizational units, etc.)

Entries must include a brief abstract (maximum of two pages) outlining a concise description of the program or publication; goals and objectives; resources, including budget and staffing; audience; and well-documented results. Explain any unusual circumstances or challenges faced and describe allocation of resources and measures of success. Limit the number of attachments to what is needed to understand your project.

Submit an entry for this category by using the submission form (https://www.memberleap.com/members/proposals/propselect.php?orgcode=SUNY) and following the directions provided.

Effective, Efficient, and Elegant Publications

This category recognizes individual publications that exemplify creative work produced on a limited budget. Entries are restricted to materials that are written and designed in house but may have been printed off campus. Items entered in this category may also be entered in other categories.

Entries must include a brief abstract (two pages) outlining a concise description of the program, its objectives and goals, planning and resources (including cost per piece), and well-documented results. Do not include staff salaries or postage in calculating costs.

Particular attention is given to the relationship between the publication’s effectiveness and overall quality to cost.

Submit an entry for this category by using the submission form (https://www.memberleap.com/members/proposals/propselect.php?orgcode=SUNY) and following the directions provided.

Electronic Communications and Interactive Media

Video, audio or electronic communications materials produced to promote institution.  Submissions could include communications and media for fundraising purposes, special events, recruitment, or donor recognition, either as single programs or a program series. Entries will be evaluated on content, budget, and the use of available resources.  Submit entries in the following subcategories:

a. E-pubs (E-cards, E-newsletters, E-magazines)

b. Video

c. Audio (radio, podcasts, soundtracks etc.)

d. Social Media

Entries must include a brief abstract (maximum of two pages) outlining a concise description of the program; goals and objectives; resources, including budget and staffing; audience; and well-documented results.

Submit an entry for this category by using the submission form (https://www.memberleap.com/members/proposals/propselect.php?orgcode=SUNY) and following the directions provided.

Excellence in Writing

Submit entries in the following subcategories:

a. General news writing: Staff-written news items intended for the external general news media.

b. Research and other technical news writing: Staff-written material targeted to external research and trade media. Topics may relate to any field, including medical and natural sciences, social sciences, humanities, arts, and technical or vocational disciplines.

c. Feature writing: staff-written items intended for college publications and/or websites.

Entries must include a brief abstract (maximum of two pages) outlining a concise description of the program; goals and objectives; resources, including budget and staffing; audience; and well-documented results.

Submit an entry for this category by using the submission form (https://www.memberleap.com/members/proposals/propselect.php?orgcode=SUNY) and following the directions provided.

Government Relations Programs

This category honors those projects executed for the purpose of achieving a stated legislative objective. Successful projects will use the talents of advancement functions including public relations, and strategy, execution, and results are equally important.

Entries must include a brief abstract (maximum of two pages) outlining a concise description of the program; goals and objectives; resources, including budget and staffing; audience; and well-documented results. Include support materials, such as publications and videos, produced for the program.

Submit an entry for this category by using the submission form (https://www.memberleap.com/members/proposals/propselect.php?orgcode=SUNY) and following the directions provided.

Institutional Relations/Alumni Relations Publications

Publications used for programs other than student recruitment or fundraising are eligible in this category.

Submit publications or promotional pieces in the following subcategories:

a. Individual institutional relations: Any publications or promotions used in specific or general institutional relations programs and projects, including, but not limited to, president’s/annual reports (except those used primarily for fundraising, see category 4), calendars, campus maps, press kits, anniversary publications, exhibition and special events publications, research publications, annual magazines, directories, student publications, or international outreach publications.

b. Individual alumni relations publications: Any publications or promotions used in specific or general alumni relations programs and projects, including, but not limited to, alumni events promotions and materials, continuing education materials, promotions for anniversary events, membership drives, career assistance programs, or student alumni programs.

Entries must include a brief abstract (maximum of two pages) outlining a concise description of the program; goals and objectives; resources; audience; and well-documented results. Each entry must include a statement providing total production costs, including design, writing, and photography, as well as the unit cost for each publication. Do not include staff salaries or postage in calculating costs.

Submit an entry for this category by using the submission form (https://www.memberleap.com/members/proposals/propselect.php?orgcode=SUNY) and following the directions provided.

Internal Communications

Communications programs and strategies that are executed within the confines of the campus for audiences such as college employees and/or current students will be recognized within this category.

The two subcategories are:

a.      Digital mediums, email, intranets, digital signage, social media, etc.
b.     Other mediums, signs, posters, print pieces, events, etc.

Entries should identify the communications situation that the program and strategies were designed to address, the execution and implementation, and the results of the communication. Programs and strategies that are exceptionally innovative and creative, and can emphasize documented results, will garner special attention by the judges.

Entries must include a brief abstract (two pages) outlining a concise description of the program; goals and objectives; resources, including budget and staffing; audience; and documented results. Include support materials produced for the program.

Submit an entry for this category by using the submission form (https://www.memberleap.com/members/proposals/propselect.php?orgcode=SUNY) and following the directions provided.

Magazines

Magazines are periodicals published two or more times a year for distribution to internal and/or external audiences. Magazines generally display more photography and illustration (frequently full pages) than newsletters. Magazines carry longer and more developed stories, editorials, and features. They are printed on matte, uncoated, or coated paper. Considered in this category are magazines published two or more times a year and sent to alumni or other external audiences.

Entries must include a brief abstract (maximum of two pages) outlining a concise description of the program; goals and objectives; resources, including budget and staffing; audience; and well-documented results. Do not include postage and salaries when determining cost per issue. Include two or more issues published since March 2012.

Submit an entry for this category by using the submission form (https://www.memberleap.com/members/proposals/propselect.php?orgcode=SUNY) and following the directions provided.

Media Relations

Programs may be aimed at external or internal audiences and may use traditional and non-traditional tools. They may include (but are not limited to) press releases, expert guides, media contact programs, programs that enhance presidential visibility or institutional stature, programs that heighten institutional media involvement, and faculty awareness programs. Include one copy of each of the materials produced.

Entries must include a brief abstract (maximum of two pages) outlining a concise description of the program; goals and objectives; resources, including budget and staffing; audience; and well-documented results.

Submit an entry for this category by using the submission form (https://www.memberleap.com/members/proposals/propselect.php?orgcode=SUNY) and following the directions provided.

Photography

Submitted work must have appeared in an institutional publication or project or have been used for an institutional purpose such as an exhibition or advertising. Black-and-white or color photographs may be entered.

Subcategories:

a. Best photo

b. Best group of photos by one photographer (up to three photos)

Each entry must include the original photograph(s) and tear sheet(s) from the publication(s) in which they were used or photograph(s) of how it appeared in an exhibition or space advertising. Photographs should have the photographer’s name clearly labeled on the back. Entries must be made by the institution for which the work was done. All entries must include a brief statement outlining the goals and objectives of the photograph.

Submit an entry for this category by using the submission form (https://www.memberleap.com/members/proposals/propselect.php?orgcode=SUNY) and following the directions provided.

Special Events

Submit entries in the following subcategories:

a. Individual events: For events organized around special occasions, such as anniversaries, inaugurations, galas, reunions, educational programs, alumni club functions, convocations, special commemorations, building dedications, sports activities, fundraising dinners, and other institutional and alumni programs.

b. Coordinated activities: For multiple special events centered on a theme, such as anniversaries, inaugurations, or fundraising campaigns.

Entries must include a brief abstract (maximum of two pages) outlining a concise description of the program; goals and objectives; resources, including budget and staffing; audience; and well-documented results. Include support materials, such as publications and videos, produced for the program.

Submit an entry for this category by using the submission form (https://www.memberleap.com/members/proposals/propselect.php?orgcode=SUNY) and following the directions provided.

Student Recruitment Publications: Individual

One publication constitutes a single entry.

Submit entries in the following subcategories:

a. Viewbooks and prospectuses

b. Catalogs

c. Course listings

d. Search publications and other related fliers and brochures

e. Posters

Entries must include a brief abstract (maximum of two pages) outlining a concise description of the program; goals and objectives; resources; audience; and well-documented results. Each entry must include a statement providing total production costs, including design, writing, and photography, as well as the unit cost for each publication. Do not include staff salaries or postage in calculating costs.

Submit an entry for this category by using the submission form (https://www.memberleap.com/members/proposals/propselect.php?orgcode=SUNY) and following the directions provided.

Student Recruitment Publications: Packages

These are packages of two to five coordinated publications used for student recruitment. They may be directed to a general or specific audience. Single or group mailings consisting of multimedia packages, mouse pads, posters, postcards, T-shirts, etc., are eligible if they are part of the coordinated group.

Entries must include a brief abstract (maximum of two pages) outlining a concise description of the program; goals and objectives; resources; audience; and well-documented results. Include quantity produce of each publication or product, total production and creative costs for each, and unit cost. Do not include staff salaries or postage in calculating costs.

Submit an entry for this category by using the submission form (https://www.memberleap.com/members/proposals/propselect.php?orgcode=SUNY) and following the directions provided.

 

Visual Design in Print

This category recognizes individual publications for overall excellence in design. Typography, use of color, photography/ illustration, design, format, printing quality, and budget are considered. One publication constitutes a single entry.

Submit entries in the following subcategories:

a. Publications (single-page, multiple pages, covers, posters)

b. Logos/name plates

c. Specialty pieces

There is no abstract required for this category, but each entry must include a statement providing total production costs, including design writing, and photography, as well as the unit cost for each publication; objectives and goals; audience; and well-documented results. Do not include staff salaries or postage in calculating costs.

Submit an entry for this category by using the submission form (https://www.memberleap.com/members/proposals/propselect.php?orgcode=SUNY) and following the directions provided.

Websites

An understanding of the target audience(s) and the institution’s mission and how well it is communicated will be considered, along with content, writing, quality, interface design, integration of media, ease of navigation, and use of resources, images, sound, and video. Include your URL and a color print of the opening screen.  Submit entries in the following subcategories:

a. Entire site

b. Microsite

c. Mobile site or app

d. Web content (writing, media, interactive elements, organization etc.)

Entries must include a brief abstract (maximum of one page) outlining a concise description of the program; goals and objectives; resources, including budget and staffing; audience; and well-documented results.

Submit an entry for this category by using the submission form (https://www.memberleap.com/members/proposals/propselect.php?orgcode=SUNY) and following the directions provided.