2008 SUNYCUAD Educational Conference

The 2008 SUNYCUAD conference took place at the Fashion Institute of Technology in the Chelsea area of Manhattan in New York City June 11 – 13, 2008.

Click here for the complete conference brochure (pdf).

The conference featured:

  • A plenary keynote address from David Weinberger, author of Everything is Miscellaneous and respected industry commentator recognized for his work on the emergence of the Internet as a revolutionary force in business and in society. He is a Fellow at the Berkman Center for the Internet and Society at Harvard and is often seen and heard on such forums as National Public Radio
  • Field trips to the New York Times, the Metropolitan Museum of Art, and the Foundation Center.
  • Awards dinner aboard a boat touring the New York City harbor.
  • Organized activities for a pay-your-own way night out in the Big Apple including Broadway shows, Chinatown Banquet, and a Jazz Tour of Harlem.

2008 Conference Chairs

Darryl Geddes, Program Chair
Director, Public and Media Relations
Upstate Medical University
Telephone: 315.464.4828
geddesd@upstate.edu

Carol Leven, Operations Chair
Assistant Vice President for Communications
Fashion Institute of Technology
Telephone: 212-217-4700
carol_leven@fitnyc.edu


Sponsors

    


2008 Program Overview

PUBLIC RELATIONS

PR 101
Broaden your understanding of public relations and learn how to maximize its use as a strategic communications tool to deliver vital messages on time to key audiences.

Presenter: Bert J. Cunningham, president, Cunningham Strategic Communications

Einee, Meenie, Miny, Mo, Where Does This Piece of News Go?
Learn whether a piece of news belongs in a newsletter or magazine, on the web, as a text message or chisel on a clay tablet.

Presenter: Best Practices Roundtable with SUNY colleagues

Not Your Father’s Newsletter! (Joint track with Publications)
Making the leap from print to electronic media just got easier with this insightful session that will offer ideas for producing varied electronic newsletters and for targeting quality print, Web or hybrid periodicals to an array of audiences.

Presenters: Charlie Melichar, vice president for public relations and communications at Colgate University; Jud Mead, newsletters coordinator at University of Buffalo; Ann R. Brown, interim associate vice president and publications director at Buffalo State College.

How to Pitch The New York Times
New York Times Education Editor Alison Mitchell welcomes you to the offices of the Gray Lady for an in-depth discussion on how to make a winning pitch.

Presenter: Alison Mitchell, New York Times Education Editor. This track will be held at the New York Times, 620 Eighth Ave.

DEVELOPMENT

What’s Hot and What’s Not
A look at the career path of a development officer with a special focus on whom to hire and promote.

Presenters: Lance King, vice president of university advancement, Stony Brook University; Marcia Craner, vice president of university advancement, SUNY Binghamton; Paul Adamo, vice president of university advancement, SUNY Oneonta.

Ask and You Shall Receive (Joint track with Government Relations)
Learn how to prep your administrators on how to make the ask with fundraising finesse.

Presenter: Carolyn Whitehead, vice president for development, University of Colorado at Boulder

Gift Planning at Every Level: Keys to a Small Shop Success and Big Office Bonanza
A wide range of nuts and bolts strategies for successful gift planning.

Presenters: Alexandra Brovey, Beth Martin and Jonathan Gudema of Changing our World, a fundraising and philanthropy consultant

Going Where the Giving Gurus Gather
A visit to the Foundation Center will give participants an up-close look at the inner workings of fundraising.

Presenter: Luz Rodriguez of the Foundation Center. The Foundation Center is located at 79 Fifth Ave.

WEB

The People Formerly Known as the Audience: An Intro to the World of Web 2.0
Find out how to unleash the power of social media and user-generated content to generate key messages for key audiences.

Presenter: Matthew Winkel, web developer, The College of New Jersey, and publisher of Milliseconds, A Blog for Usability Professionals in Higher Education

What You Think You Know About Your Website, But Don’t
Learn how to find out if your website works, using different techniques to test for usability and acceptance of your site.

Presenter: Michael Stoner, president and partner of mStoner LLC

Is the Home Page Dead? (Joint Track with Marketing)
Search engines allow your key audiences to bypass your front door. Learn how to brand on the page level to transform every page into a homepage and overall branding improvements.

Presenter: Joseph Carrabis’ is CRO and founder of NextStage Evolution and NextStage Global

The Metropolitan Museum of Art’s Timeline of Art History: Creating Useful and Sustainable Digital Content
See how one of the world’s greatest art museums serves as the showcase for online innovation.

Presenters: Terry Russo, museum educator and editorial director of the Timeline of Art History; Teresa Lai, editor-in-chief of the Timeline of Art History. This track will be held in the Art Study Room, Ruth and Harold D. Uris Center for Education, The Metropolitan Museum of Art. 1000 Fifth Ave.

ALUMNI

They’re Doing It Without You! Tips on Creating and Navigating Pages on Facebook
This session will take you from start to finish on the road to making Facebook a key tool for your alumni and future alumni (student) outreach.

Presenters: Brenda Dow, alumni and advancement services officer, SUNY Institute of Technology; Rachel Reuben, director of Web communications and strategic projects, SUNY New Paltz

Engaging Alumni with NO CLASS…Affinity
Learn how to identify alumni affinity/interest to offer more targeted programming, deliver more relevant messaging, and conduct more effective fundraising.

Presenter: Jeffrey Schanz, assistant vice president for alumni relations, Rennselaer Polytechnic Institute

Volunteers-Who Needs ‘Em? WE DO!
Learn how to recruit, train, use, and even dismiss “staff.”

Presenter: Adrienne Rubin, associate director for class affairs, the Alumni Association of Princeton University

Special Events – Leveraging Opportunities to Engage Alumni, Donors and Friends
This interactive session, simulating an actual special event, will showcase how these gatherings can be—and should be—more than just wine and cheese.

Presenter: Christine A. Doyle, director of university events, University at Albany.

MARKETING TRACK

Engaging the Social Networking Generation
This session will address how students view university Web sites and what can be done to tune them in before they tune you out.

Presenter: TBA

Market Research on a Shoestring Budget
This session will provide ready-made strategies on how to conduct, gather and use credible market research with little cost.

Presenter: John Becker, founder and president of Student Insights

Is the Home Page Dead? (Joint Track with Web)
Search engines allow your key audiences to bypass your front door. Learn how to brand on the page level to transform every page into a homepage and overall branding improvements.

Presenter: Joseph Carrabis’ is CRO and founder of NextStage Evolution and NextStage Global

Times Square: Advertising Mecca
This Times Square walkabout will raise your marketing acumen through the roof as you learn about the effectiveness of the marketing messages in this Big Apple block.

Presenter: TBA

PUBLICATIONS

The Wow Factor—Creating a Great Alumni Magazine
Find out the secrets to how FIT refashioned its alumni magazine with this in-depth look at the inner workings of this skillful redesign process.

Presenter: Nancy Garfinkel, New York City editorial and design consultant

Not Your Father’s Newsletter! (Joint track with Public Relations)
Making the leap from print to electronic media just got easier with this insightful session that will offer ideas for producing varied electronic newsletters and for targeting quality print, Web or hybrid periodicals to an array of audiences.

Presenters: Charlie Melichar, vice president for public relations and communications at Colgate University; Jud Mead, newsletters coordinator at University of Buffalo; Ann R. Brown, interim associate vice president and publications director at Buffalo State College.

Adobe Acrobat: Getting the Most from PDF
Unlock the secrets of AA and find out how this software can boost productivity, improve digital document management and make life a lot easier for anyone working on magazine layouts, print publications and news articles.

Presenter: Scott Citron, award-winning graphic designer and PDF workflow expert and principal of Scott Citron Design, New York

Going Green through Marketing and Print Production
Learn how your publications can communicate a message of environmental stewardship and have a positive impact on both the environment and your brand.

Presenter: Joe O’Connor, senior vice president of corporate account sales for Mohawk Fine Papers.

GOVERNMENT RELATIONS

Ask and You Shall Receive (Joint track with Development)
Learn how to prep your administrators on how to make the ask with fundraising finesse.

Presenter: Carolyn Whitehead, vice president for development, University of Colorado at Boulder

Opening Your Doors to Legislative Staff and Advocates This session will provide a how-to for creating a campus advocacy day for legislative aides and other key government officials.

Presenters: Dan Hurley, Assistant Vice President for Government and Community Relations, SUNY Upstate Medical University, and Kathleen Preston, Assistant Vice Chancellor, SUNY Central Finance


Accommodations

Conference accommodations were at three hotels within walking distance of FIT.

Hilton Garden Inn Chelsea
121 28th Street between 6th and 7th avenues

The Affinia Manhattan
371 Seventh Avenue between 31st and 32nd streets

The New Yorker Hotel
481 Eighth Avenue corner of 8th Avenue


Entertainment Options

A wonderful selection of activities were organized for conference participants on Thursday evening, including a Harlem Jazz Tour, tickets to a Broadway show, and a Chinatown banquet.


Rates

Rates were per person and included:

  • Conference registration

  • All meals

  • The Awards Dinner (cash bar)

  • Reception at the Museum at FIT

  • Hotel for two nights (not part of Commuter Package)

$675 Single occupancy in a standard one- or two-bed room
$625 Double or triple occupancy in suite (1 BR and 1 LR w/sofa bed)
$575 Double occupancy in a standard two-bed room
$525 Triple occupancy in a standard two-bed room (two beds)
$450 Commuter Rate (does not include hotel)